Media planner
Barron's Marketing Dictionary:
Top
media planner
Advertising agency employee in the media department who is responsible for the planning of media to be used in an advertising campaign. The primary function of the job is to match the target audience in each campaign with the appropriate media. The media planner will identify the desired target audience (from the advertiser's or account executive's input) and then make media selections based on the profiles of the various available media while also evaluating the media in terms of cost. The planner will make client recommendations as to the medium or combination of media that will best reach the target audience and meet the media objectives. In a smaller agency, the media planner is also the media buyer, but larger agencies will have a staff of buyers usually grouped according to media classes.
Wikipedia on Answers.com:
Top
Media planner
 |
This article has multiple issues. Please help improve it or discuss these issues on the talk page.
|
 |
It has been suggested that this article or section be merged with Media planning. (Discuss) Proposed since March 2010. |
 |
This article may contain too much repetition or redundant language. Please help improve it by merging similar text or removing repeated statements. (May 2009) |
|
|
This article may document a neologism in such a manner as to promote it. Please add more reliable sources to establish its current use and the impact the term has had on its field. Otherwise consider renaming or deleting the article. (May 2011) |
Media planner is a job title in an advertising agency or media planning and buying agency, responsible for selecting media for advertisement placement on behalf of their clients. The main aim of a media planner is to assist their client in achieving business objectives through their advertising budgets by recommending the best possible use of various media platforms available to advertisers.[1] Their roles may include analyzing target audiences, keeping abreast of media developments, reading market trends and understanding motivations of consumers (often including psychology and neuroscience).
References
This entry is from Wikipedia, the leading user-contributed encyclopedia. It may not have been reviewed by professional editors (see full disclaimer)
Post a question - any question - to the WikiAnswers community:
Copyrights:
Barron's Marketing Dictionary
Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.
Read more
Mentioned in
availability
(in marketing)
brand development index (BDI)
(in marketing)
consumer research director
(in marketing)
reach and frequency
(in marketing)
» More