media planning
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Media Planning Group
|
Av. General Peron 38 28020 Madrid, Spain Tel. +34-91-456-90-00 Fax +34-91-555-91-24 |
Type: Subsidiary
On the web:
https://www.mpg.com
This company decides where and when you see commercials. Media Planning Group (MPG) is one of the world's leading media buying firms, offering strategic planning and market media research and business intelligence consulting services to clients in more than 100 countries. It creates strategies for where to place ads across a variety of media, including television, print, and online, and then buys those spots for its clients. MPG also plans direct response and product placement campaigns and buys commercial placement in non-traditional media, such as sports venues. Established in 1978, it is the biggest network within the Havas Media segment of Paris-based advertising conglomerate Havas.
Officers:
CEO: Maria Luisa Francoli
EVP and CIO: Carmine Nardis
SVP Global Marketing: Theresa Nasi
Barron's Marketing Dictionary:
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media planning
Process of designing the objectives and strategies for the use of media in a marketing program and selecting the media that will most effectively and efficiently reach the intended audience for an advertiser's product.
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