MEDIA Programme

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Logo of the MEDIA Programme

The MEDIA Programme (formally MEDIA 2007) is a European Union (EU) programme designed to support for the European audiovisual sector.^[1] It is currently (as of 2009^[update]) in its fourth generation, with 1991‒1995 and 1996‒2000, 2001‒2006 (MEDIA Plus) being the previous three.

The objectives of the programme are:

• a stronger European audiovisual sector, reflecting Europe’s cultural identity and heritage;
• increased circulation of European audiovisual works inside the European Union and beyond;
• a more competitive European audiovisual sector through easier access to finance, in particular for SMEs and the use of digital technologies

MEDIA 2007 concentrates on the pre- and postproduction phases of filmmaking.^[2] It does not fund the production itself. Its five action lines are:

• Training (scriptwriting techniques; economic, financial management; digital technologies)
• Development (single projects, catalogues, new talent, coproductions, other financing)
• Distribution (distributors, sales agents, broadcasters,cinema exhibitors, digitising works)
• Promotion (market access, festivals, common events, heritage)
• Horizontal actions/Pilot projects

Budget

The division of the total budget across these five action lines shows that the distribution of European works is a clear priority. The goal is to increase their circulation outside their originating country and worldwide. The programme has a budget of €755 million for the 2007‒2013 period.^[3]
Budget line divide: Distribution 55%
Development 20%
Promotion 9%
Training 7%
Horizontal actions/ Pilot projects 5%/4%

The next MEDIA programme (2014-2020) is supposed to have a budget of about €900 million. ^[4]

Supported films (Selection)

• Adam's Apples by Anders Thomas Jensen
• Premium Rush by David Koepp
• L'Auberge espagnole by Cédric Klapisch
• Caché (Hidden) by Michael Haneke
• Dogville by Lars von Trier
• Eight Women by François Ozon
• Goodbye Lenin! by Wolfgang Becker
• Head On by Fatih Akin
• In This World by Michael Winterbottom
• La meglio gioventù by Marco Tullio Giordana
• La vita è bella by Roberto Benigni
• Le Fabuleux destin d'Amélie Poulain by Jean-Pierre Jeunet
• L'enfant by the Dardenne brothers
• Les choristes by Christophe Barratier
• Mar adentro by Alejandro Amenábar
• March of the Penguins by Luc Jacquet
• Sophie Scholl – The Final Days by Marc Rothemund
• The Lives of Others by Florian Henckel von Donnersmarck
• The Piano Teacher by Michael Haneke
• The Wind that Shakes the Barley by Ken Loach
• Volver by Pedro Almodóvar

Members

The following countries are members of the MEDIA 2007 programme:

Belgium, Denmark, Germany, Greece, Spain, France, Ireland, Italy, Liechtenstein, Luxembourg, Netherlands, Austria, Portugal, Finland, Sweden, U.K., Iceland, Cyprus, Czech Republic, Estonia, Latvia, Lithuania, Poland, Slovakia, Slovenia, Malta, Hungary, Bulgaria, Switzerland and Croatia

See also

• European Union india
  • Culture and the European Union
  • Education in the European Union
  • Culture 2000
  • Directorate-General for Information Society and Media
• List of movie-related topics
• Europa Cinemas
• European Cross Media Academy
• UK Film Council
• EFP

Notes

External links

• MEDIA's English Homepage

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