Volume of audience delivered by an advertising campaign in terms of the number of commercials and advertisements, amount of insertions, time parameters, and budget; the total audience delivery.
| Marketing Dictionary: media weight |
Volume of audience delivered by an advertising campaign in terms of the number of commercials and advertisements, amount of insertions, time parameters, and budget; the total audience delivery.
| 5min Related Video: Media Weight |
| Business Dictionary: Media Weight |
Volume of audience delivered by an advertising campaign in terms of the number of commercials and advertisements, number of insertions, time parameters, and budget; the total audience delivery.
| weight (in marketing) | |
| media buy (in marketing) | |
| Karen Zoid (Rock Artist, 2000s) |
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| What does the media do to you? |
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