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Media Weight

 
Marketing Dictionary: media weight

Volume of audience delivered by an advertising campaign in terms of the number of commercials and advertisements, amount of insertions, time parameters, and budget; the total audience delivery.

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Volume of audience delivered by an advertising campaign in terms of the number of commercials and advertisements, number of insertions, time parameters, and budget; the total audience delivery.

 
 
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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more
Business Dictionary. Dictionary of Business Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more