Melrose Avenue is a well-known Los Angeles street that starts from Santa Monica Boulevard at the border between Beverly Hills and West Hollywood and ends at Lucille Avenue in Silver Lake. Melrose runs north of Beverly Boulevard and south of Santa Monica Boulevard.
Melrose is also useful as an east-west thoroughfare since it is usually at least four lanes in width, and left turns are prohibited during rush hour.
One of the most famous landmarks located on Melrose Avenue is Paramount Pictures. Located along Melrose Avenue are some of the most internationally recognized fashion houses, such as Marc Jacobs, Diane von Fürstenberg, Carolina Herrera, Mulberry, Sergio Rossi, Alexander McQueen, Miu Miu, Oscar de la Renta, BCBG Max Azria, Paul Smith, John Varvatos, Balenciaga, and Diesel. Vera Wang is expected to open soon.
Metro Local line 10 operates on Melrose Avenue.
Melrose District
Its most famous section, known as the Melrose District, is the West End through West Hollywood and Hollywood. The Western End, popularly referred to as Melrose Heights, runs from Santa Monica Blvd. to Fairfax Avenue and features a variety of upscale restaurants, boutiques, and salons such as Elixir (teahouse), The Bodhi Tree (metaphysical and New Age bookstore), the Dussault Motel (headquarters of Dussault Apparel, Inc.), Fred Segal, Plush Home, and The Improv (world famous comedy club.)
North of the intersection with La Cienega Boulevard is Melrose Place, a branch of the main avenue made famous thanks to the TV show of the same name. However, in actuality, Melrose Place does not feature any residences, but instead is home to a number of high-end boutiques and salons.
The eastern end of the district, which runs from Fairfax to Highland Avenue, became a popular underground and new wave shopping area in the early 1980s, featuring the opening of stores such as Vinyl Fetish and Retail Slut, both of which closed several years ago. The Burger That Ate L.A., a landmark fast food stand, was replaced with a Starbucks in recent years, and the area has witnessed an upsurge in tourism and a significant decrease of the underground and countercultural elements. The original Johnny Rockets opened in this part of Melrose in 1986.
At the corner of Fairfax and Melrose is Fairfax High School, which marks the start of the Fairfax District.
At the corner of Highland and Melrose is, what has been described by the Los Angeles Times as the "boss of LA's Italian dining scene", Osteria Mozza (See Los Angeles Times, Thursday, August 7, 2007, pg. E46), which marks the eastern end of the Fairfax District.
La Cienega Design Quarter
The area of Melrose Avenue that intersects La Cienega Boulevard, and its satellite streets is part of the La Cienega Design Quarter. Its shops and galleries house many antiques, furniture, rugs, accessories and art.
References
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