member-get-a-member (MGM)
Barron's Marketing Dictionary:
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member-get-a-member (MGM)
Organization or customer recruitment technique that offers an incentive to current members for referring new members. For example, book club MGM promotions offer discounts on books to members who successfully recruit new members. See also friend-of-a-friend.
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Barron's Marketing Dictionary
Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.
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