| Wikipedia: Men's Wearhouse |
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| Type | Public (NYSE: MW) |
|---|---|
| Founded | 1973 |
| Headquarters | Houston, Texas |
| Industry | Retail |
| Products | Men's clothing, footwear, and tuxedo rentals. |
| Website | www.menswearhouse.com |
Men's Wearhouse (NYSE: MW) is a men's dress apparel retailer in the United States. The company is based in Houston, Texas and is publicly traded on the New York Stock Exchange. The company was founded by George Zimmer in 1973.
The company operates under the names Men's Wearhouse, K&G Superstores (an off-price retail chain featuring discontinued items), Moores Clothing for Men (a Canadian chain of men's clothing stores), and Twin Hill Corporate apparel. In 1997, it purchased, then liquidated, the bankrupt Kuppenheimer chain.[1]
The chain runs television and radio commercials featuring Zimmer, and the oft-repeated slogan, "You're going to like the way you look; I guarantee it." According to Business Week, Men's Wearhouse targets the common man, with "the neatly displayed clothes in Zimmer's stores [being] designed to cater to the unpretentious guy who wants to do as little as possible to maintain his wardrobe." [2]
On November 17, 2006, Men's Wearhouse acquired After Hours Formalwear, a clothier specializing in black tie formalwear, from Federated Department Stores, the parent company of department store giant Macy's. After Hours Formalwear was originally rebranded MW Tux, but has now been rolled up under the Men's Wearhouse brand. The formalwear group within Men's Wearhouse specializes in tuxedo rentals for men and boys for black tie events. [3]
In September 2008 Men's Wearhouse selected the New York advertising agency DeVito/Verdi to handle its national advertising and marketing communications account. The assignment calls for the agency to provide full service marketing support and to develop strategic planning, advertising, public relations, market planning, promotions, and P-O-S programs. In addition to the Men’s Wearhouse brand, DeVito/Verdi will also handle marketing for the company’s other retail brands: K&G, MW Tux, Moores Clothing For Men (Canada), as well as new projects in development.[4].
References
- ^ "Men's Wearhouse to liquidate remaining Kuppenheimer stores," Atlanta Business Chronicle, March 4, 1997.
- ^ Spiffing Up Men's Wearhouse
- ^ Federated Agrees to Sell Bridal Group
- ^ Reuters"', "http://www.reuters.com/article/pressRelease/idUS129874+23-Sep-2008+BW20080923", 23 September 2008, retrieved 18 June 2009
External links
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