Per July 1, 2007 U.S. Census Bureau estimates:

The population of the city of Los Angeles was 3,834,340.

The population of the Metropolitan Statistical Area (MSA) of Los Angeles was 12,875,587.

For more on the defiinition of a Metropolitan Statistical Area, see the link below.

which has subscribers within the

franchise area and with a majority of its customers located within no

more than three metropolitan statistical areas contiguous with the MSA in

which the franchise is located.

The First Coast.

Metropolitan Statistical Area (MSA)

Is a U.S. Government classification for a free-standing urban population center with a population in the urban center of at least 50,000 and a total MSA population of 100,000 or more. Buyers in MSAs typically exhibit social and economic homogeneity. MSAs usually border on non-urbanized counties. Peoria, Illinois, and Sheboygan, Wisconsin, are examples.

Designated Market Area (DMA)

Is a geographic area defined by nielsen media research company as a group of counties that make up a particular television market. These counties comprise the major viewing audience for the television stations located in their particular metropolitan area. For the most part, the metropolitan areas correspond to the standard metropolitan statistical areas (see metro area) defined by the Federal Government Office of Management and Budget. The areas do not overlap, and every county in the United States belongs to only one DMA. dmas are used in the evaluation of audience data as well as in the planning and buying of media.