| 1960 | Bye Bye Birdie. In the first musical to treat the phenomenon of rock 'n' roll and 1950s youth culture, the drafting of the Elvis Presleyesque character Conrad Birdie prompts a send-off in Sweet Apple, Ohio, to be broadcast on the Ed Sullivan television program. |
| 1964 | Hello, Dolly! In the musical adaptation of Thornton Wilder's The Matchmaker (1954), Carol Channing stars in the role of Dolly Levi. The musical's 2,844-performance run establishes a new record. |




