Michel's Patisserie
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Michel's Patisserie
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| Founded | 1988 (Australia) |
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| Founder(s) | Noel Roberts and Noel Carroll |
| Headquarters | Sydney, Australia |
| Number of locations | 360 in Australia, New Zealand, Auckland and China |
| Products | Cakes, espresso coffee, beverages, pies |
| Parent | Retail Food Group |
| Website | http://www.michels.com.au |
Michel's Patisserie is a chain of bakery-style food outlets selling cakes, pies, savouries, and espresso coffee. The company is a franchise system that was founded in 1988 and is based in Australia, with over 360 retail outlets in all Australian states and territories, except Northern Territory and Tasmania, as well as New Zealand and China. The chain employs approximately 4,000 staff and serves approximately 36 million cups of coffee and 9.5 million slices of cake each year.
The Michel’s Patisserie franchise network is owned and managed by Retail Food Group (RFG).
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Contents
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History
Michel's Patisserie is a wholly Australian-owned firm, founded by Noel Carroll and Noel Roberts in 1988. Their business model involves a central bakery that bakes products and distributing said products to retail outlets on a daily basis. These retail outlets act as points of sale, from where customers may purchase the products on display. After two years of research into all facets of the concept, distribution, store design and layout, marketing, and training, the model was tested under full market conditions in stores located in Castlecrag and Newport before being launched as a franchise system in 1990.
In February 2006, Michel's Patisserie conducted a management buyout and merged with its master franchisee in Queensland and Victoria to create a single national franchise business.
The business is well established and resourced for continued growth within Australia. There is a strong focus on marketing and brand direction together with the continued enhancement of product quality and introduction of new products to the range. With Michel's Patisserie’s prominent brand, successful franchise system, and innovative distribution model as key strengths, the business is positioned well for significant growth over coming years.[1]
Michel's Espresso
Michel's Expresso, founded in 1999, is the in-house coffee-roasting and training facility of Michel's Patisserie. Its internally certified professional coffee tasters source the highest-grade beans from specially selected coffee growers across the globe; from the local New South Wales, Australia, and, internationally, Nicaragua, Brazil, and Ethiopia.[2]
Awards
- Best Coffee by a Coffee Chain in Australia (2011)[3]
- Franchisor of the Year 2003 (all categories)[4]
- Franchise System of the Year 2000 (all categories)[4]
- Franchise System of the Year 1999[4]
- Franchise System of the Year 1998[4]
- Franchise System of the Year 1997[4]
- Franchise System of the Year 1995[4]
References
- ^ RFG - Michel's, Retail Food Group. Retrieved 30 March 2011.
- ^ Australian Food News, Australian Food News. Retrieved 20 February 2011.
- ^ CHOICE, Choice Magazine. Retrieved 1 April 2011.
- ^ a b c d e f Franchisor of the Year, Franchise Council of Australia. Retrieved 16 January 2003.
- Michel's Patisserie About http://www.michels.com.au/pages/about/about.aspx
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