misleading silence
Barron's Marketing Dictionary:
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misleading silence
Subtle form of deceptive advertising where the advertising is silent about some aspect of the advertised product. The Federal Trade Commission may consider this type of silence to be incomplete disclosure that can lead to a misconception about the product, and will, therefore, frown upon its use.
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Barron's Marketing Dictionary
Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.
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