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| URL | monstersandcritics.com |
|---|---|
| Commercial? | Yes |
| Type of site | News blog |
| Registration | Optional |
| Owner | Monsters and Critics |
| Created by | James Wray and Ulf Stabe |
| Launched | 2003 |
| Revenue | Monthly Revenue: $46,560 |
| Current status | Active |
Monsters and Critics (M&C) is a web-only entertainment/celebrity news and review publication with movie, DVD, video game, and music reviews, along with political commentary as well as coverage of world news, technology, sports, and science.[1]
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Monsters and Critics was founded in 2003 by James Wray and Ulf Stabe, who co-own its parent company, WOTR Limited. Wray is the Site Editor, Stabe is the Administrator and Programmer, and its Editors are Patrick Luce - DVD (USA), Movies, and Music and Soundtracks; April MacIntyre - People and Celebrity (USA), Smallscreen, Beauty, Consumer Health, Arts, Lifestyle and Fashion; and Hector Cortez - Gaming (USA).[2] Most of its readers and staff are in the United States. In addition to the English version, the group added a German language edition in 2006.[3]
In January 2010, Protrackr.com estimated the website's potential worth at $3,911,040, its daily ad revenue at $1,552, and its monthly revenue at $46,560, with approximately 343,331 visitors per day, and 1,201,658 page views per day.[4]
It also has a technology-focused spin-off, The Tech Herald. That site was created after some of the editors and administration staff of Monsters and Critics decided they wanted to be involved in a site covering science and technology beyond the small tech section on M&C. That site publishes news, does a little investigative reporting, and will in the future perform reviews, and also tests reported exploits and bugs to see if they are more than theoretical.[5]
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