Radio-broadcasting time segment from 6:00 a.m. to 10:00 a.m. Monday to Friday. This time period, along with afternoon drive time (3:00 p.m. to 7:00 p.m.), is considered to be radio's prime time, the time segment that draws the largest listening audience. See also daypart.
morning drive
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Mentioned in
- afternoon drive (in marketing)
- media option (in marketing)
- Morning Drive (2000 Album by Jeff Jarvis)
- The Very Best of Wayman Tisdale (2007 Album by Wayman Tisdale)
- drive time (in marketing)
- prime time (in marketing)
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- Christine [Original Soundtrack] (1983 Album by Original Soundtrack)
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