Mountain Crest Brewing Corp.
Mountain Crest Brewing Company is a beer company based in Calgary,Alberta, Canada founded by Ravinder Minhas.
Brand Labels
The brands sold include Mountain Crest Classic Lager, Mountain Crest Gold Lager, Clear Creek Ice, Mountain Crest Pilsner, Rani Indian Lager, Jack's American Lager, Axehead Extreme Extra Strong Lager, and Perfect 10 Extra Strong Beer. Its brands are contract brewed at Joseph Huber Brewing Company in Monroe, Wisconsin in small batches of 350 barrels.
Controversy
Can Design
One of the earlier logo designs for Mountain Crest's premier pilsner eerily resembled Molson Canadian's Pilsner brand. A teepe in the foreground with predominantly green and yellow color coordination was later changed when Molson sought legal action against Crest.
Advertising and Slogans
The Mountain Crest Brewing Company has featured several commercials featuring the slogan "Damn Good Beer". The advertisements include creator and founder Ravinder Minhas explaining that the beer will not help you get a girl or catch a sasquatch (as seen in Kokanee commercials). Criticism of the commercials has focused on Crest's history of piggybacking on the advertising themes of larger brands. [1]
External links
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