| MTV | |
|---|---|
 |
|
| Launched | 1 July 1997 |
| Owned by | MTV Networks Europe |
| Picture format | 4:3, 576i (SDTV) |
| Audience share | 0.1% (0.1% for +1) (UK) 0.8% (Ireland) (February 2008, [1]) |
| Formerly called | MTV One (until July 1, 2009) MTV UK & Ireland (until July 21, 2007) |
| Sister channel(s) | MTV Two MTV Hits MTV Base MTV Dance MTV R VH1 VH1 Classic VIVA |
| Timeshift service | MTV +1 |
| Website | www.mtv.co.uk |
| Availability | |
| Satellite | |
| Sky Digital | Channel 350 Channel 351 (+1) |
| Cable | |
| Virgin Media | Channel 311 Channel 312 (+1) |
| UPC Ireland | Channel 701 Channel 708 (+1) |
| WightCable | Channel 92/451 |
| IPTV | |
| Tiscali TV | Channel 407 |
MTV is a music and general entertainment channel. It first broadcast in the UK and the rest of Europe on August 1, 1987 as MTV Europe. On July 1, 1997 as part of a localization of MTV channels in Europe. MTV Networks Europe launched MTV UK & Ireland. In 2007 the channel was rebranded as MTV One. On July 1, 2009 MTV One was rebranded to MTV. This version of MTV is aimed at audiences in the United Kingdom and the Republic of Ireland. The channel is in over 10 million homes in the UK and Ireland.[1].
Contents |
Presenters and VJs
Current Presenters:
- Rickie Haywood Williams (UK)
- Laura Whitmore (Ireland)
- Melvin O'Doom (UK)
Past Presenters:
- Michael Gibson (TV presenter) (UK)
- Simone Angel (Netherlands)
- Justin Lee Collins (UK)
- Donna Air (UK)
- Tim Kash (UK)
- Zane Lowe (New Zealand)
- Sara Cox (UK)
- Alex Zane (UK)
- June Sarpong (UK)
- Sarah Cawood (UK)
- Emma Ledden (Ireland)
- Dannan Breathnach (Ireland)
- Lisa Snowdon (UK)
- Kelly Brook (UK)
- Richard Blackwood (UK)
- Cat Deeley (UK)
- Louis Bhose (UK)
- Jon Franks (UK)
- Edith Bowman (UK)
- Russell Brand (UK)
- DP (Ireland)
- Dave Berry (UK)
- Anthony Crank (UK)
- Eddy Temple-Morris (UK)
- Emma Griffiths (UK)
Location
The channel is based in Camden, London, in the building which was once home to TV-am. Their famous eggcups still stand proud on the roof and the TV-am letters are partially visible on the front. The same site hosts the majority of MTV Networks Europe channels, including the pan-European MTV Base, MTV Two, MTV Dance and MTV Hits (although being pan-European, these channels only contain UK aimed programming & advertising); along with non-MTV branded MTVNE output such as VH1 and TMF UK. The channel is split into two advertising regions, one for the UK and another for the Republic of Ireland.
Availability
On July 1, 1997 MTV in the UK & Ireland was originally broadcast in the UK analogue from the Astra 1A satellite as part of the Sky Multichannels subscription package. However, it became a digital only channel (on Astra 2A) at the end of April 2001 as part of Sky's shutdown of its analogue satellite service. Today in the UK, MTV is available on Virgin Media and Sky Digital. In the Republic of Ireland MTV is available on Sky Digital, UPC Ireland, Magnet Networks and Smartvision and the forthcoming Irish Digital Terrestrial Television service.
MTV Rebranding
In July 2007, MTV in the UK was renamed to 'MTV One' with a major new look launching across most of the MTV channels. MTV2 was renamed 'MTV Two' to follow the consistent branding across the channels. Promotion started on 1 July 2007 under the title 'MTV New 22.07.07'. [2]. Since the rebrand MTV One has received lower audience figures[2] and it was announced that MTV One was to be rebranded back as MTV and the one-hour timeshift MTV One+1 as MTV +1 on 1 July 2009[3].
As of July 2009 MTV branding is similar on MTV globally. As part of a global initiative from MTV Networks International[4] all 64 international MTV channels (except MTV US) will incorporate similar graphics and idents. The first phase of idents made their debut on MTV Adria from June 15, 2009, followed by the rest of Europe on July 1, 2009.
Part of the rebrand will see a 50/50 balance in the number of music based programming and reality based tv series that air on the channels[5].
Former Branding
- 1 July 1997-2004: MTV UK & Ireland
- 2004-22 July 2007: MTV UK
- 22 July 2007-1 July 2009: MTV One
- July 2009-Present: MTV
Fewer music videos
Despite targeted efforts to play certain types of music videos in limited rotation, MTV greatly reduced its overall rotation of music videos throughout the first decade of the 2000s. While music videos dominated the channel in early 2000-2002 the rate of music rotation declined rapidly. Similar trends are noted on other European MTV channels and other sister networks in the US. MTV Adria currently plays the most music of all MTV channels in Europe.
For most of 2008, MTV's main source of music video programming was based on its sister channels MTV Two, MTV Hits, MTV Dance,MTV Base and TMF. As of 2009 the only music based programming on MTV include MTV Push, MTV World Stage and MTV Iggy. These shows are produced by MTV Networks International and are shown on most MTV channels worldwide.
Shows on MTV
Homegrown Shows
Pan-European shows
- Euro Top 20(1990-present)
- MTV Push (2009-present)
- MTV World Stage (2009)
- MTV Iggy (2008-present)
- Crispy News (2009-present)
- MTV At The Movies
Former MTV shows
- Kerry Katona: Crazy in Love(2007-2008)
- The Mighty Moshin' Emo Rangers (2007-2008)
- Living on the Edge (2007-2008)
- Crazy in Love (TV Show) (2008)
- Fur TV' (2008)
- Totally Jodie Marsh: Who'll Take Her Up the Aisle?
- Strutter
- Dirty Sanchez
- Brand: New (1999–2002)
- Select MTV (1996–2001)
- Videoclash (2000–2001)
- US Top 20 (1987–2002)
- Hitlist UK (1992–2002)
- Hitlist International (2004)
- Hitlist US (2004)
- Irish Top 5 (2004)
- On Call (2001)
- 3XLive (1999)
- MTV News Daily Edition (1999–2001)
- MTV News Weekend Edition (1997–2002)
- MTV News Cube (2008)
- MTV Bytesize (1999–2002)
- MTV Txt Request (2001–2002)
- MTV Amour (1996–1998)
- The Lick with Trevor Nelson
- Daily Chart Show Live(2001)
- Videoclash Live (2002)
- Partyzone (1987–2004)
- Totally Boyband
- Non-Stop Hits(1997–1999)
- Mad 4 Hits(1998–2001)
- MTV Hot(1997–1998)
- Up 4 It (1997–1998)
- MTV Amour (1997–1998)
- TRL UK (2003–2005)
- FYI (2007)
Shows Imported from MTV US
- FNMTV
- Beavis and Butthead
- Celebrity Deathmatch
- Clone High
- Cribs
- Date My Mom
- Happy Tree Friends
- Hogan Knows Best
- Human Giant
- Jackass
- Laguna Beach
- MADE
- Total Request
- The Hills
- Making the Video
- My Super Sweet 16
- Newlyweds: Nick and Jessica
- The Osbournes
- Pimp My Ride US
- Punk'd
- Wild 'N Out
- Viva La Bam
- Bam's Unholy Union
- The Tom Green Show
- The Life Of Ryan
Other Shows Imported from MTV Networks US
Spinoff Channels
MTVNHD
Direct from Warsaw and broadcast throughout Europe, MTVNHD is a 24 hour high-definition music and entertainment channel.
MTV R
MTV Networks UK & Ireland's general entertainment channel.
MTV Hits
Launched on 1 May 2001, MTV Hits is a channel which plays chart music videos.
MTV Base
MTV Base is a channel which plays hip hop, R&B and rap music as well as corresponding programming to those genres of music.
MTV Dance
MTV Dance is MTV's dedicated dance music channel with music videos and programming of underground and mainstream dance tracks.
MTV Two
MTV Two is a channel dedicated to alternative rock music, with other commercial mainstream music types found on MTV's other music channels. MTV Two was originally known as M2.
MTV Ireland
Launched in February 2004, with the 'MTV Sheep' campaign designed by chemistry. MTV Ireland feed allows air-time for local opt-outs for Irish adverts and localized sponsorship. Local programming includes MTV News and The Festival Show. MTV have also registered the website www.mtv.ie.
MTV +1
Launched on 1 February 2008 at midday, this timeshift service of MTV replaced MTV Flux, which in turn had replaced VH2. Trailers for the channel had aired before and after the launch, highlighting the catch-up ability of the new channel. The channel was known as MTV One +1 between 1 February 2008 and 1 July 2009.
VH1
VH1 is a channel targeted at 25-44 year olds playing chart and popular music from the 1970s to the present day. VH1 also carries music programming and themed countdown shows from their US counterpart.
VH1 Classic
VH1 Classic is a channel plays all time musics from the '60s to the '90s.
VIVA
Launched on 26 October 2009, VIVA is the new music and entertainment channel, which replaced TMF. The channel shows content from sister channels MTV and Comedy Central.
Defunct Channels
MTV Extra
MTV Extra was launched in 1999 and was a mixture of music videos and repeats of MTV Programming. Towards the end of the channel's life, programming was dropped and the channel showed solely music videos (under the "Pure Music" name), with MTV Dance in the evenings. MTV Dance was spun off into its own channel on 20 April 2001, and MTV Extra was renamed MTV Hits at 06:00 on 1 May 2001. MTV Extra is notable for being the only spin-off MTV channel to use the same song title graphics as its parent channel (although it had its own separate idents).
VH2
VH2 was launched in late 2003 and shown mainly music videos and live concerts. It focused on Rock, Indie and Punk music and branded itself as 'the alternative to manufactured pop'. The channel closed on 1 August 2006 because the main source of income for the channel, ringtone advertising, had slowed down. MTV replaced VH2 with MTV Flux, which was in turn replaced with a timeshift of MTV.
MTV Flux
Launched on 6 September 2006, MTV Flux allowed viewers to take "control" of the channel by sending in video clips to MTV Flux's website, and requesting music videos. It was replaced by MTV +1 on 1 February 2008, a timeshift service of MTV. MTV had announced that the "Flux" format would be integrated into its other channels, and so the website still remains.
TMF
TMF was launched as a Freeview channel on 30 October 2002 to fend off competition against EMAP's The Hits (now 4Music). TMF originally started as a non-stop music channel, although the channel featured more and more programming from MTV and other sister channels from early 2004. The channel was replaced with VIVA on 26 October 2009.
References
- ^ http://www.vbs-media.com/downloads/Our_Network.pdf
- ^ http://www.mediaweek.co.uk/news/839962/4Music-outstrips-MTV-One-debut/
- ^ http://www.agbnielsen.co.uk/agb/index.php?option=com_content&task=view&id=362
- ^ http://www.universaleverything.com/289
- ^ http://www.broadcastnow.co.uk/news/mtv-retunes-with-more-music-and-indies-fund/5003060.article
External links
- MTV.co.uk
- MTV Studios production facilities at the former home of TVam
- Guide to receiving Astra satellites
- Guide to channels broadcasting on Astra satellites
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