MTV Live HD

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MTV Live HD
Mtv live hd new logo.png
Launched 15 September 2008
Owned by Viacom International Media Networks
Picture format 1080i (HDTV)
Country Poland
Language English
Broadcast area Europe, South America, Oceania, Asia
Sister channel(s) MTV
MTV Rocks
MTV Dance
MTV Hits
MTV Base
MTV Classic
MTV Trax
Nickelodeon
VH1
VH1 Classic
Website www.mtvlivehd.com
Availability
Satellite
Sky Italia
(Italy)
Channel 710
CanalSat
(France)
Channel 151
n
(Poland)
Channel 130
Cyfrowy Polsat
(Poland)
Channel 150
Cyfra+
(Poland)
Channel 131
Viasat
(Nordic and Baltic)
Sky
(UK and Ireland)
Channel 358 (SD/HD)
Channel 386 (SD)
Foxtel
(Australia)
Channel 812 (SD/HD)
Channel 252 (SD)
DirecTV
(South America)
Channel 1004
(as a programing block)
NTV Plus
(Russia)
36,0° East, frequency 12073 L
CanalDigitaal
(Netherlands)
Channel 128
TV Vlaanderen Digitaal
(Belgium)
Channel 49
Yes
(Israel)
Channel 575
Canal Digital
(Scandinavia)
Skylink
(Czech Republic and Slovakia)
Digiturk
(Turkey)
Channel 107 (SD)
Channel 395 (HD)
Cignal Digital TV
(Philippines)
Channel 103 (HD)
Cable
Foxtel
(Australia)
Channel 812 (SD)
Channel 252 (HD)
Hot
(Isreal)
Channel 519
Virgin Media
(UK)
Channel 310
Cable Mágico
(Peru)
Channel 760
Telenet Digital
(Flanders)
Channel 658
(Only for HD decoder users)
Telenet Digital
(Brussels)
Channel 718
(Only for HD decoder users)
Cablevisión
(Mexico City)
Channel 926
(Only for HD decoder users)
VTR Chile
(Chile)
Channel 840
(Only for HD decoder users)
UPC Netherlands
(Netherlands)
Channel 64
Ziggo
(Netherlands)
Channel 351
CAIWAY
(Netherlands)
Channel 422
Delta Kabel
(Netherlands)
Channel 91
Numericable
(France)
HD Channel 246
StarHub TV
(Singapore)
Channel 580
(Only for HD decoder users)
IPTV
UniFi
(Malaysia)
Channel 149

MTV Live HD (also known as VH1 HD in Brazil) is an international 24-hour HD music and entertainment television network that is operated by Viacom International Media Networks' subsidiary MTV Networks Poland.[1] The channel is available in Europe, South America, Oceania, and Asia.

Contents

Overview

MTV Live HD, the first ever international high definition service dedicated to music, offers a mix of programming from MTV. MTV Live HD is operated by MTVNI's Emerging Markets group, who produce and broadcast the channel from its Warsaw hub.[2] The English-language service also features original and acquired shows, and programming from MTVNI's multi-branded library.

The channel's mix of programming includes shows produced by other international MTV production units in Southern Europe, the UK and South America.[2] From the beginning the channels' programming schedules are split into two blocks - MTV HD and Nickelodeon HD, but from October through December 2010 the channel only aired music related programs; it re-started airing Nickelodeon shows at the weekends but earlier in the morning. From July 1, 2011 the channel began to focus primarily on live music programming.

History

MTVNHD logo used until April 2012.

The channel was launched on September 15, 2008 in some parts of Europe as MTVNHD (MTV Networks-High Definition)[3] and in some parts of South America by the end of 2008.[4] The channel continued to launch in new countries throughout 2010, including Australia where it is also available in standard-definition.[5] In Brazil, the channel is branded as VH1 HD.

On July 1, 2011, MTVNHD was rebranded as MTV Live HD, with a new logo to match the new logos of all other MTV channels revealed on the same date.[6] However in the UK and Ireland the channel remained as MTVNHD. In Australia MTVN Live was rebranded as MTV Live.

On April 23, 2012, MTVNHD was rebranded as MTV Live HD in the UK and Ireland, along with the launch of a standard definition MTV Live.[7]

Availability

The channel is available in a number of countries throughout Europe, South America and Asia including:[8]

  • Europe
    • Austria, Belgium, Bulgaria, Croatia, Czech Republic,[9] Estonia,[10] Denmark, Finland, France, Germany, Ireland, Israel, Italy, Latvia,[10] Lithuania,[10] Netherlands, Norway, Poland, Russia, Slovakia), Spain, Sweden, Switzerland, Turkey, and the United Kingdom.
  • South America
    • Argentina, Chile, Colombia, Ecuador, Peru, Mexico, Uruguay, and Venezuela.

In Brazil, there's lots of complains from subscribers about VH1 HD.[citation needed] The channel hasn't updated its rotation of music videos since 2009, playing the same playlist all day, featuring:

- Natasha Bedingfield: 'Unwritten'
- Justin Timberlake: 'Cry Me a River'
- Shakira: 'La Tortura'
- Rihanna: 'Umbrella'
- Lady Gaga: 'Paparazzi'

The alternative should be replace VH1 HD with MTV Live HD,[according to whom?] but Grupo Abril own the 'MTV' brand in Brazil.[11]

  • Oceania
  • South East Asia
    • Malaysia, Philippines and Singapore.

Shows

MTV Live HD shows[13]

  • MTV Live
  • Celebrity Charts
  • MTV Unplugged
  • MTV World Stage
  • MTV Themed Weekends
  • MTV Themed Weeks
  • Uncompressed

News and entertainment

  • Celebrity Bites - News entertainment programme featuring celebrity gossip hosted by VJ Alice Levine
  • MTV At The Movies - behind the scenes gossip, action from the red carpet and the latest cinematic release hosted by Alice Levine
  • HD Extreme - a 30 minutes extreme sports show

Music

  • Music Alphabet music video show based on a theme hosted by VJ Sarah Jane Crawford
  • MTV 360 Live Sessions - a live performance from a band or artist from some of the world's greatest cities.
  • MTV World Stage - a weekly live music show showcasing the most exclusive gigs from around the world
  • Chartblast - an hour long weekday countdown show
  • UnCompressed - a weekly hour long music series
  • HD Essentials - hosted by MTV VJ Emmie Beretta
  • MTV Top 20 - hosted by MTV VJ Daniel Rosenberg
  • MTV Unplugged - acoustic music series
  • VH1 Storytellers - live performances and interviews with the world's biggest artists/bands

Presenters

Present

  • Emmie Beretta (Hosts Essential HD)
  • Daniel Rosenberg (Hosts MTV Top 20)
  • Natasha Gilbert

Past

Events

References

  1. ^ http://www.mtv.pl/news/MTVNHD-Launches-On-Sky-Hd-2178049/
  2. ^ a b MTVN Lat Am completes regional rejig, C21 Media, 2009-03-19, http://www.c21media.net/news/detail.asp?area=1&article=48314 
  3. ^ "MTV Networks International Launches First Ever Music and Kids International High Definition Service - MTVNHD" (Press release). MTV Networks International. 2008-09-01. http://www.viacom.com/NEWS/Pages/newstext.aspx?RID=1192234. Retrieved 2010-10-14. 
  4. ^ "MTV Networks to launch international HD channel". Reuters. 1 September 2008. http://www.reuters.com/article/idUSN2947062320080901. 
  5. ^ http://www.foxtel.com.au/whats-on/channels/mtvn-live/default.htm
  6. ^ "New logos: MTV international". The Branding Source. 21 June 2011. http://brandingsource.blogspot.com/2011/06/new-logos-mtv-international.html. 
  7. ^ "Revamp for MTV HD". Broadband TV News. 10 February 2012. http://www.broadbandtvnews.com/2012/02/10/revamp-for-mtv-hd/. 
  8. ^ MTV grows HD footprint, C21 Media, 14 July 2009, http://www.c21media.net/news/detail.asp?area=1&article=50799, retrieved 1 November 2010 
  9. ^ http://www.parabola.cz/zpravicky/13816/mtvn-hd-brzy-v-ceske-republice/
  10. ^ a b c MTVNHD heads to Baltics, C21 Media, 1 February 2010, http://www.c21media.net/news/detail.asp?area=1&article=53975, retrieved 1 November 2010 
  11. ^ "Group Abril Acquires Viacom Inc's Remaining Ownership Interest in Mtv Brazil". Grupo Abril. 7 December 2009. http://www.grupoabril.com.br/IN/noticias/noticias-site_in_393948.shtml. 
  12. ^ Brzoznowski, Kristin (20 October 2010). "Oz Launch for MTVNHD". http://worldscreen.com/articles/display/27427. Retrieved 20 October 2010. 
  13. ^ http://i.iinfo.cz/urs-att/mtv-live-hd-130755874567107.pdf

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