MTVX
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| Type | Digital cable/Satellite television network (Music) |
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| Country | United States |
| Availability | National |
| Owner | MTV Networks (Viacom) |
| Launch date | 1998 |
| Dissolved | May 1, 2002 |
| Replaced by | MTV Jams |
MTVX was a Viacom-owned American rock music video channel. MTVX was available exclusively on digital cable packages or satellite TV providers, being the first network of the "MTV Networks Digital Suite".
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Format
MTVX had no commercials besides a brief, infrequent promotional spot for sister station MTV2; and would show rock music videos constantly. The channel aired contemporary videos and older videos that were no longer shown on MTV. Likewise, MTVX was not limited to just one genre of rock music videos. The channel aired a variety of genres, including punk, metal, and grunge.
Also, MTV-X showcased otherwise unknown or unheard music to the masses, such as Static-X, Disturbed, Finger Eleven, Black Label Society, Soil, Soulfly, Sepultura, Tool, Pantera, Kittie, Dope, Coal Chamber, Mushroomhead and others.
Closure
MTVX was closed on May 1, 2002, and replaced by MTV Jams, a hip-hop music video channel. The last video played on MTVX was "See You On The Other Side" by Ozzy Osbourne. The replacement of MTVX with MTV Jams was decried by rock music fans. MTV's explanation, based upon ratings and Billboard chart information, was that more of the American population would prefer to see hip-hop and R&B music videos, rather than the alternative and hard rock videos that MTVX had been created to play.[1]
Resurgence
In 2011 MTV brought back the old MTVX brand. "MTV launched MTVX in August, with David Gale heading it up. Gale oversaw MTV Films for more than 10 years. Under Gale, MTV Films released 26 films, including "Election," "Save the Last Dance," "Beavis and Butt-head Do America" and "Varsity Blues.""[2]
MTVX is also present in MTVs official corporate page. [3]
References
- ^ antiMUSIC - musicNEWS May 2002: MTV Dis(miss)es Rock in Favor of Hip-hop
- ^ Lincoln Journal Star
- ^ MTV Press & Corporate Website
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