Myer Christmas Parade
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Myer Christmas Parade
Myer Christmas Parade is an annual event held in Melbourne, Victoria, Australia organised by Myer department stores in conjunction with the City of Melbourne. Attracting a crowd of over 40,000[1], the parade commences at the top of Spring Street and ends outside Myer's flagship Melbourne store on Bourke Street. Local newsreader Jennifer Keyte and other celebrities help Televise the Parade to the city though Channel 7 Melbourne. Radio station 3AW also broadcasts the parade live. The event seems to be growing in popularity ever year.
Up to 2,000 people participate annually in the parade including dancers, celebrities, musicians, sports stars along with a host of Christmas themed floats. Marking the commencement to the Christmas period, the parade also coincides with the opening of the Myer Christmas windows. Decorated with a different Christmas themed scene each year, the iconic Melbourne attraction draws up to 1,000,000 visitors each year.
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