Name recognition

Degree to which a brand or company name has meaning to a consumer. In industrial marketing, a company without name recognition will have difficulty getting into prospect offices and will not be sent a request for proposal. In consumer marketing, name recognition lends credibility to product claims, helps a brand stand out from similar but lesser known brands, coaxes shelf space from the retailer, and is often the reason that brand is selected by the consumer. Consumers faced with too many choices will often purchase the brand they recognize. See also corporate image; heuristics.

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For information extraction-related task, see named entity recognition.

Name recognition is a concept used in politics to describe the number of people who are aware of a politician. It is considered an important factor in elections, as candidates with low name recognition are unlikely to receive votes from people who only casually follow politics. Name recognition is also considered a major obstacle for challengers hoping to defeat incumbents. Incumbents are politicians who have already been elected to a particular office, and are now running for re-election to that same office. By definition, the fact that incumbents are already in office gives them name recognition. This proves to be a huge advantage over most challengers.

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