National Geographic Kids is a children's magazine published by the National Geographic Society.[1] Its first issue was printed in September 1975 under the original title: National Geographic World.
The title of the magazine changed in October, 2001. National Geographic Kids, in a broad sense, is a children's version of National Geographic, the flagship magazine of the National Geographic Society.
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Publication and readers
National Geographic Kids publishes ten issues annually. As of June, 2006, the magazine reports a circulation of more than 1.3 million in English, with an estimated English language readership of more than 4.6 million. There also are eighteen editions of National Geographic Kids in languages other than English, published in Bulgaria, Croatia, Egypt, Germany, Greece, Hungary, Indonesia, Israel, Latin America, Belgium/The Netherlands, Romania, Russia, Serbia, Slovenia, South Africa (two editions), Turkey and the United Kingdom. The magazine is written for children between the ages of six and fourteen. It has an advisory board of 500 subscribers and solicits reader feedback after each issue.[1]
The magazine recently launched a spin-off, National Geographic Little Kids, targeted toward children under kindergarten age.
Also in 2009 the magazine came out with their first almanac called National Geographic Kids Almanac 2010.
Advertising
The December 2008 issue contains sixteen pages of advertisements out of fifty-two pages. In addition, there is a twenty-four page special advertising pull out. Furthermore, there are two (2) two-page articles covering the movies "Bolt" and "The Tale of Despereaux" offered by Walt Disney Pictures and Universal Studios, respectively.
Product Placement
Specific brand names mentioned in articles from the December 2008 issue are: Monopoly, Ktrak, Exhale gloves, Nike, Liquid Image Co. cameras, Star Wars, Crayola, and Nintendo among others.
Features
These are some of the regular features, most of which appear periodically,
- Amazing Animals
- Fun Stuff (formerly called "Kids Express")
- The Inside Scoop (formerly called "World News")
- Kids Did It!
- Go On Safari!
- What in the World (this is one of the two features to appear in every issue)
- Video Game Central (formerly called "The Next Level")
- Weird But True
- Cool Inventions
- Stupid Criminals
- Just Joking (this is the other of the two features to appear in every issue)
- Sports Funnies (comical pictures of people in sports)
- Guinness World Records
- Wildlife Watch
- Naughty Pets (funny photos of pets doing something bad)
- The Green List
- Bet You Didn't Know (similar to Weird But True, but issue seasonal)
Dare To Explore people
Recently, in the March 2008 issue, there was a new chapter called Dare to Explore. It lists seven famous explorers. Here are the seven adventurers:
- Robert Ballard, finder of the RMS Titanic
- Carsten Peter, photographer
- Mireya Mayor, primatologist
- Zahi Hawass, finder of golden caskets of mummies
- Sandra Magnus, astronaut and commander of NEEMO 11
- Sue Hendrickson, discoverer of a specimen of Tyrannosaurus rex
- Samantha Larson, youngest climber of Mount Everest, age 17
Anniversary issues
The twenty-fifth anniversary issue in September, 2000 was well publicized. It featured a "Top 25" list of the things readers most enjoyed (the magazine covers were #1) a collection of cards people had sent to the magazine, and a special "Kids Did It" column that featured updates on the lives of celebrities who had been featured in the magazine when they were children, such as Michelle Kwan.
The thirtieth anniversary issue in September, 2005 featured an article describing what life might be like in thirty years (in 2035). It also featured thirty "cool things" of the future.
See also
Notes
References
- [2] National Geographic Kids Media Kit URL accessed on November 16, 2007
External links
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