National Institute of Design

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Oxford Dictionary of Modern Design:

National Institute of Design

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NID
(established 1961)

The establishment of the National Institute of Design in Ahmadabad was the outcome of the Indian government and the Ford Foundation's sponsorship of a three-month visit to India by designers Charles and Ray Eames. Their brief related to the establishment of a design training programme to support small-scale industry and reverse a deterioration in the quality of consumer goods made in India. The Eameses decided to examine the role of Indian design from a number of perspectives including architecture, anthropology, communications, economics, history, physics, psychology, and sociology. As a result it was proposed to set up an institute of design, research, and consultancy linked to the Ministry of Commerce and Industry. It was recommended that the first intake of the Institute should be about twelve, with an Institute staff of about a dozen with a number of visiting Indian experts drawn from government, design practice, and other such constituencies. The significance of the Eameses' report for the foundation of NID was recognized by the institution's inauguration in 1987-8 of the ‘Charles Eames Award’.

The NID went on to play a key role in many national design initiatives, setting up a range of courses and liasing with a number of official bodies and design organizations. Early work included documentation on the crafts, a programme initiated in 1970-1 with the publication of Rural Craftsmen and their Work. This was followed by other schemes including the Rural University project, the establishment of training programmes for craftsmen, and the documentation of handloom and handicrafts in a number of key centres including Assam, Meghalaya, and Manipur. Acting also as a design consultancy NID was also frequently involved with practical design projects and external commissions including a number of corporate identity design schemes, including that for the Delhi Transport Corporation (1974-5) and the symbols for Indian Telephone Industries (1978-9), Hindustan Lever Limited (1979-80), and the Calcutta Metro (1983-4). Extending the level and range of its specialist activities NID established a chair in Design Research in 1989. Many links were forged with other art and design educational institutions in India and overseas, including British art and design higher education institutions as discussed with Baroness Blackstone, British Minister of State for Education and Employment, on her visit to NID in early 2001. NID won many awards for its services to design including, in 1977-8 the ICSID-Philips Award, the first International Award for Design in Developing Countries. In 1985-6 NID also won the Worldesign Award for outstanding achievements in Industrial Design and the Sir Misha Black Memorial Award in recognition of its contribution to design education.

Wikipedia on Answers.com:

National Institute of Design

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The article for the postgraduate campus can be found at National Institute of Design Gandhinagar and National Institute of Design Bangalore

National Institute of Design
National Institute of Design logo.svg
Established 1961
Type Autonomous National Institution
Academic staff 60
Undergraduates 100
Postgraduates 245
Location Ahmedabad, Gujarat, India
Campus Urban
Type Design School
Website www.nid.edu

National Institute of Design (NID) is a design school in India. The institute functions as an autonomous body under the Department of Industrial Policy and Promotion, Ministry of Commerce and Industry, Government of India. NID is recognised by the Department of Scientific and Industrial Research (DSIR) under Ministry of Science and Technology, Government of India, as a scientific and industrial design research organisation.

Business Week has ranked NID (32 alphabetically) in its list of top design schools in the world.

It is located at Ahmedabad.

Contents

Overview

A historic monument within NID campus, Ahmedabad.

NID had been set up looking at the industrial design education being imparted in Bauhaus and Ulm in Germany.

The institute currently consists of three campuses, each hosting separate courses:

  • The heritage campus at Paldi, Ahmedabad
  • The postgraduate campus at Gandhinagar established on 19 July 2004 to move the postgraduate courses from the heritage campus
  • The postgraduate R&D campus at Bangalore established on 31 March 2006 offering 3 IT Integrated courses (Information and Interface Design, Design for Digital Experience and Design for Retail Experience)

Background

NID Shop, NID campus, Ahmedabad.

During the early years of post independence India, manifold changes were taking place in economic and social scenario and in production processes with the introduction of new technologies even in the remotest corners of the Indian sub-continent. There were at that time, great thinkers who realized that the process of development demanded a closer look at the future policies and resources that would later on determine the pattern and pace of growth envisioned for India of the future. The Industrial Policy Resolution of 1953 outlined these concerns and indicated broad guidelines. It was as result of these activities that the Government of India invited the renowned design team of Charles and Ray Eames to recommend a programme of design to serve as an aid to the newly established small industries in India. On the basis of their ground breaking and insightful document, 'The India Report', the Government of India set up the National Institute of Design in 1961 as an autonomous national institution for research, service and training in Industrial Design and Visual Communication.

Courses offered

A building within NID campus, Ahmedabad.

The institute offers two kinds of courses:

  • Graduate Diploma Programme in Design (GDPD)
  • Post-graduate Diploma Programme in Design (PGDPD)

Post-graduate Diploma Programme in Design

Art within the main building of NID, Ahmedabad.

This 2 to 2.5-year programme is offered in the following specific areas of specialisation in 14 design disciplines under the five faculties.

Eligibility criteria for PGDPD: Candidates having a Bachelor's degree or equivalent in the areas mentioned in each discipline below are eligible to apply. Diploma holders from premier specialised institutions are considered on par with Bachelor's Degree in certain cases.

Industrial Design

  • Product Design: B.Tech, BE (Mech./Mechatronics) B.Arch.
  • Transportation and Automobile Design: B.Tech, BE (Mech./Mechatronics) B.Arch.
  • Furniture and Interior Design: B.Tech, BE, B.Arch., Interior Design
  • Game Design: B.Tech,B.F.A., Applied Arts, B.Tech,BIT, B.Arch, Visual Communication, Mass Media, BSc. Computer Science, Child Development, Therapy, Graduates in any other area with aptitude and proven talent for Toy/Game Design and Digital Media.
  • Ceramic and Glass Design: Ceramic and Glass Design/Technology, BFA, Graduates in other disciplines with experience in Ceramic and Glass fields.

Textile and Apparel Design

  • Textile Design: B.F.A, Applied Arts, Textile/Handloom Technology, Textile/Knitwear/Fashion Design, Home Science (with Textile and Clothing)
  • Apparel Design and Merchandising: B.F.A., Applied Arts, Textile/Knitwear/Fashion Design or graduates in merchandising or any other disciplines with proven proficiency in drawing and garment construction and presentation
  • Lifestyle Accessory Design: B.F.A, B.Arch., Applied Arts, Design,Interior Design, Accessory Design and relevant disciplines in technology and engineering.

Communication Design

  • Graphic Design: B.F.A, Applied Arts, B.Arch. Interior Design, graduates with experience in Graphic Design.
  • Animation Film Design: B.F.A, Applied Arts, Design, B.Arch, Communication Media, Film & TV, Mass Media, Graduates with experience in Animation Industry
  • Film and Video Communication: Humanities, Arts, Visual Communication, Mass Media or graduates in any other discipline with relevant work experience

IT Integrated Design

  • New Media Design: B.F.A., Applied Arts, B.Tech, BIT, B.Arch, Visual Communication, Mass Media, BSc. Computer Science, BCA, (Knowledge of Scripting, Authoring and Graphic tools essential)
  • Software and User Interface Design: BS (computer Science), B.Arch., BFA, B. Tech (Electronics), B.I.T., Applied Psychology, Accessory Design with relevant work experience
  • Information and Digital Design: B.Arch., BFA, Applied Arts, BIT, BCA, BSc (Computer Science), Mass Media, Cognitive Psychology with relevant work experience
  • Information and Interface Design: B.Arch., BFA, Applied Arts, BIT, BCA, BSc (Computer Science), Mass Media, Cognitive Psychology with relevant work experience
  • Design for Digital Experience: B.Arch., BFA, Applied Arts, BIT, BCA, BSc (Computer Science), Mass Media, Cognitive Psychology with relevant work experience

Interdisciplinary Design Studies

  • Strategic Design Management: Any recognised 3-year Bachelors Degree in Fine Arts, Humanities, Science or a 4-year degree in Engineering, Technology, etc. with work experience of minimum 2 years in a design or design-related organisation
  • Design for Retail Experience: Any recognised 3-year Bachelors Degree in Fine Arts, Humanities, Science or a 4-year degree in Engineering, Technology, etc. with work experience of minimum 2 years in a design or design-related organisation

Campuses

See also

External links


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