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| Type | Public (BM&F Bovespa: NATU3) |
|---|---|
| Founded | (1969) |
| Headquarters |  Cajamar, Brazil |
| Key people | Pedro Luiz Barreiros Passos (Chairman) Alessandro Giuseppe Carlucci (CEO) |
| Industry | Cosmetics |
| Products | Cosmetics, fragrances and personal hygiene items |
| Revenue | ▲ US$ 2.0 billion (2008) |
| Website | www.natura.com |
Natura (BM&F Bovespa: NATU3) is the Brazilian leading manufacturer and marketer of skin care, solar filters, cosmetics, perfume and hair care products. The company was founded in 1969, by Luiz Seabra and became a public company, listed on São Paulo Stock Exchange, in 2004.
In 1974, Natura adopted direct sales as sales model. In 2008 it had more than 800,000 "consultants" (resellers) spread throughout Argentina, Brazil, Chile, Colombia, France, Mexico and Peru, and since 2006 surpasses Avon's sales in Brazil. Natura focuses on its image as an eco-friendly, sustainable company (using natural products, working toward sustainable environment and social support etc). The company also prides itself on strong research and development activity.
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