Company Summary
The key elements of PowerPlay Gaming's concept are as follows:
- "War Games" based themes—The company will focus on themes that have mass appeal. A variety of games will be available though.
- Distinctive design features—The NGC will be characterized by elaborate interior decoration that simulates a "Control Center" as can be seen in any Hollywood movie based on military or Space Travel themes.
- Location, location, location—One of the major strengths that the NGC will have is its careful choice of location in a high visibility area with plenty of parking as well as complementary businesses close by, such as restaurants.
- Variety—The NGC will provide a variety of games in its software portfolio to cater to the diverse tastes of people.
- Quality Hardware—The NGC will provide high-end hardware on which the network and its components will run, to ensure a first-class entertainment experience.
- Exceptional service—In order to reach and maintain a unique image of quality, the NGC will provide attentive and friendly service through the careful selection of service personnel, and will also invest in the training and supervision of its employees. We estimate two to three staff for an NGC unit to be sufficient and will ensure that their needs are well looked after.
Company Ownership
PowerPlay Gaming will be a privately held LLC, the details of which have not been solidified as of the date of this publication.
Start-Up Summary
The company will seek a loan from either a local bank or a venture capitalist for start-up purposes for PowerPlay Gaming.
Funds needed to accomplish goal referenced above will be $50,000. The applicants will require the entire $50,000 to finish project build-out.
We will utilize the anticipated loans in the amount of $50,000 to build out the approximate 500-square-foot space and purchase and set up equipment necessary for start-up of the company. It also will pay for miscellaneous expenses associated with key personnel for the first couple of months. The following tables and charts illustrate the capital requirements.
| Start-up | |
| Requirements | |
| Start-up Expenses | |
| Cabling | $500 |
| Interior Decoration | $2,500 |
| Advertising | $1,000 |
| Legal | $1,000 |
| Rent for 6 Months in Advance | $12,000 |
| Total Start-up Expense | $17,000 |
| Start-up Assets Needed | |
| Cash Balance on Starting Date | $500 |
| Salaries Deposit | $5,000 |
| Total Short-term Assets | $5,500 |
| Long-term Assets | |
| Computer Equipment | $22,000 |
| Network Switches | $2,500 |
| F&F | $3,000 |
| Total Long-term Assets | $27,500 |
| Total Assets | $33,000 |
| Total Requirements | $50,000 |
| Funding | |
| Investment | |
| Bank or Venture Capitalist | $50,000 |
| Total Investment | $50,000 |
| Short-term Liabilities | |
| Accounts Payable | $0 |
| Current Borrowing | $0 |
| Other Short-term Liabilities | $0 |
| Subtotal Short-term Liabilities | $0 |
| Long-term Liabilities | $0 |
| Total Liabilities | $0 |
| Loss at Start-up | ($17,000) |
| Total Capital | $33,000 |
| Total Capital and Liabilities | $33,000 |
Strategy & Implementation Summary
