New Covent Garden Market is a wholesale fruit, vegetable and flower market, known as 'London's Larder', located in Nine Elms between Vauxhall and Battersea, south west London. Covering a site of 56 acres (227,000 m²), it contains approximately 250 fruit, vegetable and flower companies.
The Market is run by a statutory corporation[1], the New Covent Garden Market Authority, set up in 1961 and charged with modernising and overseeing the administration of the vegetable market which was considered strategically important as a wholesale food and flower market, providing ingredients for London's restaurants, schools, prisons, hospitals and other mass caterers.
The Market opened for the first time on 11 November 1974, construction having started in 1971 on the site of the former Nine Elms Locomotive Works. The Market is so called because it transferred directly from its previous location at Covent Garden in central London.
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