nippy

This article is about J. Lyons waitresses. For the baby accessory, see pacifier.

A nippy was a specific type of waitress associated with the J. Lyons & Co brand of tea, and its tea shops and cafes in the UK. Beginning in the late 19th century, a J. Lyons waitress was called a "Gladys". From 1926, because the waitresses nipped around the tea shops (that is, they were nippy) the term "Nippy" came into use.^[1][2] Thus, the etymology of the word is similar to the more American term "soda jerk". Nippies wore a distinctive maidlike uniform with a matching hat.

Advertising Icon

By the 1920s it was already long established in the advertising world that an attractive female could sell products, and the tea business was no exception. Nippies appeared in all manner of advertising, on product packages, and on promotional items. The nippy soon became a national icon. Unlike other endorsements of the day, which often took the form of popular celebrities or cartoon characters, a nippy was contrastingly accessible and close to home. A nippy was someone who could be seen and interacted with every day, and perhaps this was part of the appeal of the concept. J. Lyons was very careful to maintain the nippy image as wholesome and proper—strict cleanliness standards for nippy uniforms were maintained, and prior to World War II J. Lyons would not hire married women as nippies. So popular was the image that miniature nippy outfits were popular for children dressing up for special events such as fetes.

Nippy, the musical

In 1930, the nippy concept was adapted into a hit musical comedy for the stage called Nippy. Popular actress Binnie Hale played the nippy in question.^[3] The show was written by Arthur Wimperis and Austin Melford, Billy Mayerl wrote the music and Arthur Wimperis and Frank Eyton the lyrics.^[4] Several records were released with songs from the musical, such as the title song and the lively "The Toy Town Party" sung in the show by Binnie Hale. Another of Mayerl's lesser known but attractive melodies from the show was "It must be you".

Margaret Thatcher

British prime minister Margaret Thatcher worked at J. Lyons & Co for a relatively brief period in the late 1940s. However, her capacity at J. Lyons was to work as a research chemist at their laboratories in Hammersmith, London.^[5] So, while Thatcher was for a time a female employee of J. Lyons & Co. during the period when nippies existed, contrary to myth Thatcher was not a nippy herself.

References

1. ^ "Nipping to teashop bash". BBC News. July 22, 1998. http://news.bbc.co.uk/1/hi/uk/137071.stm. Retrieved 2008-06-30. 
2. ^ Seal, Rebecca (September 12, 2004). "Still hungry after all these years". London: The Observer. http://observer.guardian.co.uk/foodmonthly/story/0,,1299989,00.html. Retrieved 2008-06-30. 
3. ^ Stock Photography image of Nippy , Music sheet cover for the 1930 music stock photo
4. ^ ReadingProgrammes 1927-1933
5. ^ Young, Hugo (1990). One of Us: a biography of Margaret Thatcher. Pan Books. p. 29. ISBN 0-330-31487-4.