Nova 96.9
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Nova 96.9
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| Broadcast area |  Sydney, Australia, Central Coast, illawarra and Southern Highlands |
|---|---|
| Slogan | Live Life Nova |
| Frequency |
96.9 MHz FM |
| First air date | 1 April 2001[1] |
| Format | Modern Rock, Dance, Indie, CHR |
| ERP | 150 kW |
| Class | Commercial |
| Transmitter coordinates | 33°43′43″S 151°11′1″E / 33.72861°S 151.18361°E[2] |
| Callsign meaning | 2-New South Wales SYD-Sydney |
| Owner | DMG Radio Australia (Nova 96.9 Pty Ltd[3]) |
| Sister stations | 95.3 FM |
| Webcast | novafm.com.au |
| Website | www.novafm.com.au/station/nova969 |
Nova 96.9 (call sign: 2SYD) is a commercial radio station operating in Sydney, Australia, owned by DMG Radio Australia.
History
One of the driving forces behind the creation of Nova was the growing demographic of youth who were embracing the commercialised anti-pop movement fronted by such artists as Daft Punk and Spiderbait, but for whom Triple J, operated by the publicly funded Australian Broadcasting Corporation, had no commercial incentives to offer. Initially the music selection on Nova 96.9 was very similar to that of Triple J, and a number of the station presenters, most notably former breakfast hosts Merrick and Rosso, which were also former Triple J staff. However, while Triple J has retained its alternative style, Nova has drifted towards a more commercial format. Meanwhile, other stations have adopted Nova's more varied programming style, to the point where Nova is now hard to tell apart from other commercial FM stations.[citation needed]
Along with its sister stations Nova 100 Melbourne, Nova 106.9 Brisbane, Nova 91.9 Adelaide and Nova 93.7 Perth, Nova claims to be Australia's leading under 40s brand.[4] The most recent Nielson radio ratings for Sydney (survey 4, 2010) gives Nova a soft 6.2% share of the Sydney audience.
Since 2010 Nova 96.9 have been sponsoring the Sydney Roosters and its logo can be seen on the back of the main jersey. Nova 96.9 also sponsor A-League club Sydney FC (Official Radio Partner).[5]
References
- ^ Williamson, Brooke (2001-04-02). "Radio star is born - Station mixes it with the best.". The Daily Telegraph: p. 7.
- ^ The Radio and Television Broadcasting Stations Book. Australian Communications and Media Authority. 2011-10. http://acma.gov.au/scripts/nc.dll?WEB/STANDARD/1001/pc=PC_9150. Retrieved 2011-11-27.
- ^ LIC022 - Commercial Radio Broadcasting Licences, Australian Communications and Media Authority, 2011-08-31, http://acma.gov.au/webwr/_assets/main/lib100052/lic022_commercial_radio_broadcasting_licences.pdf
- ^ "Nielsen Media Research Radio Results". Online at the Nielsen Media Website. Retrieved on 18 September 2007.
- ^ "Official Sponsers". http://www.sydneyfc.com/default.aspx?s=ourpartners. Retrieved 18 March 2011.
External links
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