Wikipedia:
novelty show
A Novelty Show is a competition or display in which exhibits or specimens are in some novel; striking or differing in some way from that which is usual for the type of competition.
For instance a novelty dog show might contain categories (classes) which are humorous, or for pets, instead of or in addition to the conformation classes. Photo competitions can be considered novelty shows.
Some typical novelty classes are "cat/owner look-alike", "dog with the most spots", "smallest/largest/fattest/thinnest" dog, "dog in fancy dress" and the like.
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