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Now and Later is a brand of fruit-flavored taffy-like product which is organized into squares packaged in colorful paper. The candy is sold in packages containing 3 plastic-wrapped packs of 6 Now and Laters each, with each plastic-wrapped pack containing a different flavor.
"Hard 'N Fruity Now and Soft 'N Chewy Later," the slogan found on each square's wrapping, replaces "Eat Some Now. Save Some for Later." Now and Laters are initially tough to chew when placed in the mouth, but eventually soften and resemble taffy.
These type of candies do not last long after prolonged exposure to air due to the moisture of the content within, and the air will continuously build up, causing harder and harder layers to form. A shelf life of no later than one month is recommended.
History
Now and Laters were originally introduced in 1962 by Phoenix Candy Company. The original Now and Laters' colors were red, green and blue. Now and Laters are currently produced by Farley's & Sathers Candy Company. Throughout its lifetime, Now and Laters have added many new flavors. Twenty-four flavors are currently available.
Flavors
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External links
Farley's & Sathers product page
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