Now That You Got It

"Now That You Got It"
Single by Gwen Stefani featuring Damian Marley
from the album The Sweet Escape
Released	September 17, 2007
Format	CD single, 12" single, digital download
Recorded	2006; Henson Recording Studios (Hollywood, Los Angeles, California) Sony Music Studios (New York City, New York)
Genre	Pop, reggae fusion, R&B
Length	2:59
Label	Interscope
Writer(s)	Gwen Stefani, Sean Garrett, Kaseem Dean
Producer	Swizz Beatz
Gwen Stefani singles chronology
"4 in the Morning" (2007) "Now That You Got It" (2007) "Early Winter" (2008)
Damian Marley singles chronology "All Night" (2006) "Now That You Got It" (2007)

"Now That You Got It" is a song by American recording artist Gwen Stefani from her second solo album, The Sweet Escape. Written by Stefani, Sean Garrett, and Swizz Beatz, the song received mixed reviews from music critics. A remix and hybrid featuring reggae artist Damian Marley were produced for the song's release as the album's fourth single in September 2007.

Critical reception

Stefani performing "Now That You Got It" on The Sweet Escape Tour.

"Now That You Got It" received mixed reviews from music critics. Mark Pytlik of Pitchfork Media stated that the song "surfs on a loping hip-hop beat and a staccato piano sample while Stefani splits wailing time with a chorus of alarms."^[1] Charles Merwin of Stylus Magazine referred to it as Stefani's best "Beastie Boy imitation over a '1 Thing' rip",^[2] and Sal Cinquemani of Slant Magazine called it "instantly contagious".^[3] Alex Miller of the NME, however, characterized it as "a track so desperate to be a club banger, its fraying tapestry of hand-claps, sirens and triumphalism has all the grace of a Pepsi Max advert."^[4] John Murphy of musicOMH wrote that "when the self-consciously wacky and kitsch side to her personality surfaces, as on the inane 'Now That You Got It', the temptation is to dive for the 'off' switch."^[5] Fraser McAlpine of the BBC Chart Blog conveyed it as a "perfect case" of Stefani "making songs which are all strident and sleek and modern and shiny and brassy and tough on the outside, but which have a delicate core in the middle which is pure and vulnerable and nervous and a little timid", rating it four out of five stars.^[6] Similarly, CBBC's Newsround portrayed the sound as "a very laid back, summery tune" which, it claims, will still have its readers "humming it next week".^[7]

Chart performance

"Now That You Got It" was commercially unsuccessful on mainstream charts. The song did not enter any of the US Billboard charts, being Stefani's first solo song to do so. Internationally, it reached number seventeen in Norway, number twenty-one in New Zealand, number twenty-six in Italy, number thirty-seven in Australia, and number fifty-nine in the United Kingdom. The single became Stefani's third UK release not to reach the top twenty of the singles chart and to date is her lowest-selling solo single.

Music video

Stefani and the Harajuku Girls on red, yellow, and green scooters.

The song's music video was directed by The Saline Project and was shot in Puerto Rico and Jamaica.^[8] The video premiered on MTV's Total Request Live on September 4, 2007.

The video opens up on a mountain with titles "Gwen Stefani Presents", "Now That You Got It" and "featuring Damian Jr. Gong Marley". Stefani is singing against a wall with Marley and later Stefani and the Harajuku Girls are riding along the road with scooters singing the first verse. The chorus begins and Stefani, Harajuku Girls and Marley and playing board games under a shelter near the lake side. Marley then begins to sing his part near two sheds while Stefani and Harajuku Girls are still on their scooters. During the second verse, Stefani sings against another girl and shows the Harajuku Girls singing on roof tops with the male dancers from The Sweet Escape Tour (Flea, Legacy, Remedy, and Steelo). During the second chorus, the video opens at the beach where Stefani is SMSing. This leads the video to a party at night time where Stefani is on stage with people dancing. The video concludes with Harajuku Girls and the boys on the roof, Stefani and the girls singing on the scooters.

Track listings

• European CD single

1. "Now That You Got It" (Album Version) – 3:00
2. "Now That You Got It" (Remix featuring Damian "Jr Gong" Marley) – 3:26

• European CD maxi single

1. "Now That You Got It" (Album Version) – 3:00
2. "Now That You Got It" (Remix featuring Damian "Jr Gong" Marley) – 3:26
3. "Now That You Got It" (Single Version featuring Damian "Jr Gong" Marley) – 3:09
4. "Now That You Got It" (Video) – 3:09

• Australian CD single

1. "Now That You Got It" (Album Version) – 3:00
2. "Now That You Got It" (Remix featuring Damian "Jr Gong" Marley) – 3:26
3. "Now That You Got It" (Single Version featuring Damian "Jr Gong" Marley) – 3:09

• US iTunes remix single

1. "Now That You Got It" (Hybrid Mix featuring Damian "Jr Gong" Marley) – 3:08 (= Single Version)
2. "Now That You Got It" (Main Mix featuring Damian "Jr Gong" Marley) – 3:26 (= Remix)

• US 12" single

A1. "Now That You Got It" (Single Version featuring Damian "Jr Gong" Marley) – 3:09

A2. "Now That You Got It" (Album Version) – 3:00

A3. "Now That You Got It" (Album Version) – 2:55

B1. "Now That You Got It" (Remix featuring Damian "Jr Gong" Marley) – 3:26

B2. "Now That You Got It" (Dub) – 3:30

Personnel

Charts

References

External links

• Gwen Stefani's official website