NYC Condom
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NYC Condom
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|---|---|
| Type | condom |
| Owner | New York City |
| Country |  United States |
| Introduced | 2007-02-14 |
| Related brands | LifeStyles |
| Markets | New York City |
| Website | http://www.nyc.gov/html/doh/html/condoms/condoms.shtml |
The NYC Condom, funded by New York City's Department of Health, is a program run by the New York City Department of Health and Mental Hygiene to distribute free condoms.[1]
The NYC Condom is the first municipally branded condom in the United States.[2]
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Contents
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Launch
The NYC Condom was launched on Valentine's Day, 2007 with a highly successful city-wide media campaign including bilingual subway ads, radio spots, club launch parties, and street teams distributing the NYC Condom at high pedestrian traffic spots throughout the city.[3]
Distribution
Six months after the unveiling of the NYC Condom, the city's average monthly condom distribution increased from 1.5 million to more than 3 million condoms per month.[1]
In addition to male condoms, the NYC Condom program distributes female condoms and water-based personal lubricant.[4]
On Valentine's Day 2011, the New York City Department of Health unveiled a smartphone application which directs the user to the nearest source of free NYC Condoms.[5]
Design
In 2008, industrial designer Yves Behar redesigned the NYC Condom logo and packaging, as well as NYC Condom vending machines to be placed around the city.[1][6][7]
In 2010 the New York City Department of Health and Mental Hygiene ran a contest to redesign the packaging. The winning entry, by designer Luis Acosta, is based on a computer's power button and began distribution in Autumn 2010.[8]
Production
NYC Condoms are rebranded LifeStyles Condoms.[7]
See Also
References
- ^ a b c "NYC Condom - Other Resources". New York City Department of Health. http://www.nyc.gov/html/doh/html/condoms/condoms-more.shtml. Retrieved 2009-02-21.
- ^ "NYC Condom Campaign Launch". DCF Advertising Blog. 2007-02-14. http://dcfadvertising.com/blog/index.php/site/permalink/new_york_weve_got_you_covered/. Retrieved 2009-02-21.
- ^ Sewell, Chan (2007-02-15). "A New Condom in Town, This One Named 'NYC'". New York Times. http://www.nytimes.com/2007/02/15/nyregion/15condom.html?_r=1. Retrieved 2009-02-21.
- ^ "NYC Condom - Get Some, Get Yours". New York City Department of Health. http://www.nyc.gov/html/doh/html/condoms/condoms-where.shtml. Retrieved 2009-02-21.
- ^ "New York City launches mobile phone app for free condoms". Reuters. 2011-02-14. http://www.reuters.com/article/2011/02/14/us-condom-app-idUSTRE71D6FU20110214.
- ^ "Case Study: NYC Condoms". fuseproject. 2011-03-17. http://www.fuseproject.com/study-impact-4/. Retrieved 2011-03-19.
- ^ a b "LifeStyles: Get Some NYC Condom". KiwiPulse. 2008-02-18. http://www.kiwipulse.com/lifestyles-get-some-nyc-condom/. Retrieved 2009-02-21.
- ^ Lennard, Natasha (2010-03-09). "Power Button Wins Condom Wrapper Design Contest". The New York Times. http://cityroom.blogs.nytimes.com/2010/03/09/power-button-wins-condom-wrapper-design-contest/. Retrieved 2009-03-09.
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