Odd-Value Pricing
Barron's Business Dictionary:
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Odd-Value Pricing
Setting retail prices below even dollar amounts, such as $5.99, $0.39, and $98.99. Odd-value pricing is based on a psychologically unproven assumption that consumers will feel they are not paying full value for an item and are thus getting a better value for their dollar.
| Odd Lot, Oconus, Ocean Marine Protection and Indemnity Insurance | |
| Of Record, Off Peak, Off The Balance Sheet |
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Barron's Business Dictionary
Dictionary of Business Terms. Copyright © 2007 by Barron's Educational Series, Inc. All rights reserved.
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