Special rate given to an advertiser for advertising time or space. The rate is said to be off card, because it does not appear on the medium's rate card.
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Barron's Marketing Dictionary:
off card |
Special rate given to an advertiser for advertising time or space. The rate is said to be off card, because it does not appear on the medium's rate card.
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![]() | Barron's Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more |
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