Special rate given to an advertiser for advertising time or space. The rate is said to be off card, because it does not appear on the medium's rate card.
off card
| Marketing Dictionary: off card |
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 | corner cut |
| Secured Credit Card (in banking) |
| Yu-Gi-Oh: Music to Duel By (2002 Album by Various Artists) |
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 | Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved. Read more |
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