Ogilvy Healthworld
|
100 Avenue of the Americas New York, NY 10013-1687 NY Tel. 212-625-4000 Fax 212-625-4780 |
Type: Business Segment
On the web:
http://www.ogilvyhealthworld.com
Employees:
225
Ogilvy Healthworld provides a world of marketing services for pharmaceutical companies. Formerly Healthworld Communications Group, the company provides contract sales services and such communication services as advertising, consulting, public relations, medical education, and marketing research to pharmaceutical companies worldwide. It focuses on direct-to-consumer advertising that attempts to persuade patients to ask physicians for specific drugs. Ogilvy Healthworld serves about 200 clients, including GlaxoSmithKline, Bristol-Myers Squibb, and Eli Lilly. The agency is a unit of advertising network Ogilvy & Mather, which itself is a subsidiary of global media conglomerate WPP.
Key numbers for fiscal year ending December, 2007:
Sales: $120.0M
Officers:
Chairman and CEO: Public Relations
CFO: Venture Capital
CFO: Security Software
Competitors:
Brand Pharm
Euro RSCG Life
FischerHealth
