One-Hundred-Percent Location

Location where a retail establishment would achieve maximum sales volume compared to other locations in the local market area.

The particular spot in an urban area where land value and rents are the highest; the "best" location.
Example: Broadway and 42nd Street was thought of as the highest-priced property, the 100% location, in New York City. Other locations could be judged as percentages of that property's value.