BORDERLINE TRANSMISSIONS, INC.
5012 Seymore Rd.
San Jose, CA 60342
January 31, 1994
Due to the rapidly changing landscape of online communications, this newly formed online computer service company maps out its strategy for the early stages of its development. Services to be provided, future goals, and financial status (current and projected) are a few of the issues explored in this plan.
- EXECUTIVE SUMMARY
- BACKGROUND
- BUSINESS CONCEPT
- MARKET ANALYSIS
- OBJECTIVES AND STRATEGIES
- COMPANY ORGANIZATION
- APPENDICES
Executive Summary
The use of online technology to obtain business information, which has for several years been the sole domain of large corporations, has become viable for businesses of all sizes- and even individuals—in the mid-1990s. At the same time the technology to provide such information, inexpensively and on a global scale, has come into its own. But the complexity and fast-changing nature of online communications continue to make it hard for the average small- or medium-sized business to reap the full benefit of these new possibilities.
This situation has created the opportunity for a consulting service devoted to helping businesses gain, and optimally benefit from online technology, to go into business. Borderline Transmissions, Inc. (BTI) a sole proprietorship located in San Jose, California was formed in January 1994 to take advantage of this opportunity.
BTI will initially target, as clients, small- and medium-sized service businesses in the San Francisco Area. Services provided will include an assessment of the advantages that online access offers to the client, plus help in establishing and maintaining online capability.
This document comprises the start-up business plan for Borderline Transmissions.
