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opticals

 

Visual effects on film or videotape, such as dissolves, cross fades or a montage, which are added during the editing process. The opticals lend interest, mood, and continuity to the transitions in the basic footage and complete the effect established in the filming or videotaping.

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Marketing Dictionary. Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.  Read more