Order Entry
Barron's Marketing Dictionary:
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order entry
Process of entering order information to a fulfillment system. The most important objectives of order entry are speed and accuracy so that customers can receive what they have ordered as quickly as possible and marketers can determine which promotions are working best. In addition to product and customer information, order entry must also capture a key code and payment type (cash, credit, credit card). The order entry process may also include entry of demographic information gathered on the order form, such as occupation or age. If the order is taken over the telephone, the order entry clerk can act as a salesperson by trying to increase the size of the order. See also key entry; scan entry; tape entry.
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Order Entry
Barron's Accounting Dictionary:
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Order Entry
1. recording of an order placed or received.
2. initial input system of the order processing system. Marketing is responsible for taking orders. Accounting is responsible for billing the customer and collecting payments.
| Options Backdating, Option, Optimization Model | |
| Order Receipt Time, Ordering Costs, Ordinary Income |
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Barron's Marketing Dictionary
Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.
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