order form

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1. Form used to request merchandise, usually from a wholesaler, manufacturer, or direct-mail retailer.

2. Document provided by a direct-marketing firm to a customer so that order information can be communicated back to the marketer. It is essential that order forms capture all the information required by the seller without being difficult, time-consuming, or confusing for the buyer. Most order forms contain a key code so that the source of the order can be identified. For example, a key code may indicate the direct-mail package that generated the order. See also catalog order form; finder number.

1. Form used to request merchandise, usually from a wholesaler, manufacturer, or direct-mail retailer.

2. Document provided by a Direct Marketing Firm to a customer so that order information can be communicated back to the marketer. It is essential that order forms capture all the information required by the seller without being difficult, time-consuming, or confusing for the buyer.