| Type | Private |
|---|---|
| Industry | Online Accounting, Bookkeeping Taxes, Schedule C |
| Founded | 2008 |
| Headquarters | Mountain View, California |
| Key people | Kevin Reeth, Co-Founder Ben Curren, Co-Founder Steven Aldrich, CEO |
| Website | Outright.com |
Outright is an accounting and bookkeeping application that assists small businesses and sole proprietors with managing their business income and expenses. It also provides them with a means to organize and categorize expenses for filing a Schedule C. [1][2][3]
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Kevin Reeth and Ben Curren worked together at Intuit in 2006 and then later at a web-application firm called Esomnie LLC. As a Product Manager and Software Engineer respectively, the two were heavily involved in the development and marketing of Quicken products.
Kevin and Ben had become increasingly frustrated with the complexity of doing taxes for small businesses, so in 2008 they founded a company and website called BootStrap.[4][5][6] The Website continues to be operated by BootStrap, Inc. though the site was renamed to Outright just a few months after launch.[7]
In 2009 the company raised a total of $7.7 million funding from Sequoia Capital, First Round Capital, Shasta Ventures and SoftTech VC among others.[5][8][9] Today the website manages $1.2 billion in transactions from small businesses and independent contractors.[6][10]
Outright.com tracks and manages business income, expenses and tax liabilities. Users input their business account information and Outright structures that information into reports and prepares it in a way that can assist with tax submissions.[11] The online-only tool does not involve any software installations and can import financial information from PayPal, Freshbooks, oDesk and other financial management tools.[2][5][11][12][13][14][15]
The website has the following features:
Outright also has an eBay Bookkeeping Selling Manager App that imports transaction data from eBay and PayPal accounts to help eBay sellers manage their finances.[17][18]
The market for small business bookkeeping is crowded with numerous competitors, suchç as QuickBooks, Bill.com and NetBooks.[6] Comparatively, Outright’s website is focused on “a single word – simplicity.”[6]
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