Packshot
Wikipedia on Answers.com:
Top
Packshot
 |
This article is an orphan, as few or no other articles link to it. Please introduce links to this page from related articles; suggestions may be available. (February 2009) |
A packshot (also pack shot) is a still or moving image of a product, usually including its packaging and labeling, used to portray the product's reputation in advertising or other media. It is an important stimulus to sales, with the goal of triggering in-store, on-shelf product recognition.[1][2] The term packshot also refers to product placement in a movie or television show.[3] Pack shots often dominate television commercials, taking from two to five seconds of a thirty-second commercial.[4] Forged or leaked packshots for unreleased products have led to controversy or increased interest in the product.[5][6] Packshots can be a simple photograph of the product on a white background or can entail the use of elaborate props. Products sold as digital downloads, such as software, sometimes have digitally generated packshots when no physical product or packaging exists.[citation needed]
References
- ^ Baker, Mike (2004-07-01). "Further steady growth points to healthy future for great outdoors; influential sectors are throwing their considerable advertising weight behind the rising profile of outdoor media and aiding growth.". Marketing Week. http://www.accessmylibrary.com/coms2/summary_0286-21986403_ITM. Retrieved 2009-02-19. "Outdoor also suits highly competitive sectors in which a brand name-check, visual image or product packshot are important stimuli to a sale"
- ^ Bullmore, Jeremy (2004-04-16). "On the Campaign Couchlose-Up: On the Campaign Couch ... with JB". Haymarket Business Publications. http://www.accessmylibrary.com/coms2/summary_0286-6221252_ITM. Retrieved 2009-02-19. "The function of the pack shot is to trigger what marketing persons like to call in-store, on-shelf recognition."
- ^ "Claire Beale on Advertising". The Independent (London). 27 November 2006. http://www.independent.co.uk/news/media/claire-beale-on-advertising-425976.html. Retrieved 2009-02-19. "If no money changes hands and the pack shots are handled appropriately, the proliferation of well known brand names in TV shows is deemed to be a legitimate part of the programme-making process."
- ^ Bouville, Nathalie (2006-02-24). "If there was one thing you could change about TV beauty ads, what would it be?". Paris: Communications International Group. http://www.accessmylibrary.com/coms2/summary_0286-14044525_ITM. Retrieved 2009-02-19. "Also, pack shots are very dominant, sometimes there are two, five second shots in a 30 second commercial"
- ^ Stokes, Ted. "Left 4 Dead". http://www.stuffwelike.com/stuffwelike/tag/left-4-dead/. Retrieved 2009-02-19.
- ^ "Call of Duty 5 Pack Shots Leaked?". 2008-06-16. http://news.spong.com/article/15586/Call_of_Duty_5_Pack_Shots_Leaked?cb=371. Retrieved 2009-02-19.
 |
This marketing-related article is a stub. You can help Wikipedia by expanding it. |
 |
This photography-related article is a stub. You can help Wikipedia by expanding it. |
This entry is from Wikipedia, the leading user-contributed encyclopedia. It may not have been reviewed by professional editors (see full disclaimer)
Post a question - any question - to the WikiAnswers community:
Copyrights:
Wikipedia on Answers.com
This article is licensed under the Creative Commons Attribution/Share-Alike License. It uses material from the Wikipedia article Packshot.
Read more