A Paddle Pop is a milk-based frozen dairy snack made by Streets and sold in Australia and New Zealand. It is held for eating by a wooden stick which protrudes at the base and is known as a Paddle Pop stick (used commonly for arts and crafts and known also as a popsicle stick[1][2] or craft stick[3]). The brand has a mascot known as the Paddle Pop lion who appears on the product wrapper in cartoon form..
From its launch in 1953 by Ronald Street,[4] the popularity of Paddle Pops mean that it is one of the best known brands in Australia.[5] It is Streets Icecream's biggest volume item[6] with $70 million annual turnover.[7]
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History
Launched to the public in 1953[8][4] the brand had a 50 year anniversary in 2004 at which point it was one of the best known brands in Australia.[5] In 2005 there was a spin off product which was the Paddle Pop flavour in a dairy snack form.[9] Since 2000, Paddle Pops have been produced in China.[10] Recently, Paddle Pops, including the lion mascot have been marketed in the British Isles, Malaysia, India, and many other countries that sell them under Streets' Heartbrand sister companies, Wall's and HB Ice Cream.
Sales
Over 97 million Paddle Pops are sold and eaten worldwide each year.[11]
Product Information
Over 100 flavours of Paddle Pop have been sold.
Current flavours are[12]:
Previous limited edition flavours have included "Mud Puddle" (Vanilla with chocolate sauce centre), Choc-Mint and Coffee
Other discontinued flavours include Vanilla, Strawberry and Bubble Gum.
References
- ^ kidsdomain Paddle Pop stick art
- ^ artistshelpingchildren paddlepop art suggestions
- ^ Product page for a craft store selling paddle pop sticks
- ^ a b Streets Icecream website
- ^ a b Paddle Pop still cool and popular at 50
- ^ Paddle Pop Lion's still a cool cat at 50
- ^ Why ice cream's back in flavour
- ^ lovemarks entry on paddle pops
- ^ Paddle Pops in dairy snack format
- ^ Made in China
- ^ Streets FAQ on Unilever site
- ^ Lovemarks: Streets Paddle Pop (Nomination)
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