Paintball Sport Company Business Plan (Company Overview)
Company Overview
History and Current Status—Paintball Sport Palace is a new company in the start-up phase of development. Incorporated in Ohio, it seeks to be located in Summit County so as to be close to a major population center. Because the company is still in the preliminary phases, the availability of capital investment is a primary consideration.
Markets and Products—The products used and the overall market strategy will closely follow that of other successful paintball field operations throughout the United States. Products used will be industry standard, allowing for endorsement revenue for product placement and an incentive for paintball equipment companies to sponsor contests and events which will help draw in players from throughout the region. All products will be viewed from a cost-benefit perspective, and will take into account factors such as safety, reliability, and price. The market targeted for development will be primarily young adults 16-25 years of age, and the secondary market will be older adults 26-46 years of age.
Objectives—The objective of Paintball Sport Palace is to develop an indoor and outdoor play field while generating revenue through field rental and admission. Additionally, revenue will be developed from rental of paintball equipment, expendable supplies, and food concessions. These four revenue streams should make the initial investment profitable within its first year of operation and allow for a steadily increasing pool of income on a yearly basis, as the sport of paintball grows nationwide.
