painted display

Form of outdoor advertising where the advertising message is hand painted on the display. There are two types of painted displays: painted walls and painted bulletins.

The painted bulletin is a freestanding steel or wooden structure, typically measuring approximately 50 feet long by 15 feet high, with a painting surface on its face surrounded by a molding that acts as a border for the artwork. Bulletins are generally found adjacent to highways and railroad lines, or on the roofs of buildings in high traffic areas.

The painted wall is also located in a heavy traffic area and is simply the outer surface of a building. The size of painted wall displays will vary according to the size of the wall available for painting. Conventionally, there are three classifications for painted walls: city walls, suburban walls, and town walls.

The cost of advertising on a painted display depends on the nature of the display, the amount of traffic passing by (circulation), the operational cost of the display, and the length of the advertising contract. Typically, contracts are for one year with periodical retouching and maintenance, although contracts can run for as long as three years.