Palace Entertainment Holdings, Inc.

Type: Private
On the web: http://www.palaceentertainment.com
Employees: 9,000

Palace Entertainment Holdings wants to rule the fun realm. The company owns more than 30 family fun centers and water parks in eight states. Palace Entertainment's family locations include such features as go-cart racing, video game arcades, laser tag, and bumper boats. They operate under the Boomer's, Castle Park, SpeedZone, and Mountasia names, among others. Visitors can also slip and slide at Palace Entertainment's nine water parks such as Water Country, Big Kahuna's, Wet 'n Wild, and Splish Splash. The firm has been on a buying spree as of late; the additions have helped to boost the company's annual attendance to about 10 million visitors a year. Parques Reunidos acquired the company in 2007.

Key numbers for fiscal year ending 2007:
Sales: $311.3M

Officers:
VP Marketing: Rebecca Tortorelli
SVP New Business Development: James (Chip) Cleary
CEO and Director: Amusement Parks, Arcades & Attractions

Competitors:
Busch Entertainment
Six Flags
Disney Parks & Resorts

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