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| Type | Hair care |
|---|---|
| Current owner | Procter & Gamble |
| Country of origin |  United Kingdom |
| Markets | World |
| Website | http://www.pantene.com/ |
Pantene is a brand of hair care products owned by Procter & Gamble.
The brand's best-known product is the conditioning shampoo Pantene Pro-V. The brand name stands for Pantene Pro-Vitamin.
Liza Jaramillo was the first Pantene model for the product. In the late 1980's, model/actress Kelly LeBrock starred in a series of Pantene print and television ads with the slogan, "Don't hate me because I'm beautiful." As of 2005, Maria Menounos serves as spokeswoman on Pantene's TV commercials. In the UK, Anna Friel has been appearing in adverts since May 2006. Natasha Bedingfield's hit song Unwritten is used in Pantene Ads all over the world.
Pantene sponsors the Miss Egypt pageant, and a similar event in Bangladesh.
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