Pantene
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Pantene
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|---|---|
| Type | Hair care |
| Owner | Procter & Gamble (1985) |
| Country | Switzerland |
| Introduced | 1947 |
| Markets | World |
| Previous owners | Hoffman-LaRoche |
| Website | Official Website |
Pantene is a brand of hair care products owned by Procter & Gamble. The product line was first introduced in Europe in 1947 by Hoffman-LaRoche of Switzerland, which branded the name based on panthenol as a shampoo ingredient. It was purchased by Procter & Gamble (P&G) in 1985 in order for P&G to compete in the "beauty product" market rather than only functional products.[1]
The brand's best-known product became the conditioning shampoo Pantene Pro-V (Pantene Pro-Vitamin). The product became most noted due to an advertising campaign in the late 1980s in which fashion models said, "Don't hate me because I'm beautiful."[2][3] Kelly LeBrock gained notoriety as the first television spokeswoman to speak the line.[4] The line was criticized by feminists and became a pop-culture catchphrase for "annoying" narcissistic behavior.[5][6]
See also
- Protane for budget alternative
References
- ^ Dyer, Davis (2004). Rising Tide: lessons from 165 years of brand building at Procter & Gamble. Harvard Business Press. p. 277.
- ^ Forbes, Volume 139, Issues 5-9, 1987, p136
- ^ Dyer, Davis (2004). Rising Tide: lessons from 165 years of brand building at Procter & Gamble. Harvard Business Press. p. 274.
- ^ DiNato, Jill (25 July 2010). "Don't Hate Me Because I'm Beautiful". The Huffington Post.
- ^ Rakow, Lana (Winter 1992). ""Don't hate me because I'm beautiful": Feminist resistance to advertising's irresistible meanings". Southern Communication Journal 57 (2): 133–142.
- ^ Schutzman, Mady (April 1995). The Real Thing: Performance, Hysteria, and Advertising. Wesleyan. p. 165. ISBN 978-0-8195-6370-5.
External links
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