pass-along circulation
Barron's Marketing Dictionary:
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pass-along circulation
Publication's audience consisting of those readers who have not received a copy by purchase or request. Pass-along readers may receive copies from the original subscriber or purchaser, such as a family member or the public library. The total audience of a publication is the sum of its paid and nonpaid subscribers and its pass-along readers.
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Barron's Marketing Dictionary
Dictionary of Marketing Terms. Copyright © 2000 by Barron's Educational Series, Inc. All rights reserved.
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