patronization

The act of patronizing; patronage; support. [R.]

noun

1. Aid or support given by a patron: aegis, auspice (often used in plural), backing, patronage, sponsorship. See help/harm/harmless.
2. Superciliously indulgent treatment, especially of those considered inferior: condescendence, condescension. See attitude/good attitude/bad attitude/neutral attitude, respect/contempt/standing, rise/fall.