PB Max was a candy bar made in the United States of America by Mars, Incorporated, launched in 1990[1] and discontinued some time in the mid-1990s. They were made of creamy peanut butter and oats on top of a square-shaped whole grain cookie, enrobed in milk chocolate.[2]
Early television commercials for PB Max pointed out that the "PB" in its name didn't stand for things such as "piggy banks", "platinum blonde", "penguin blackbelt", or "pink baboon"; but that it in fact stood for "Peanut Butter".[3]
According to the book The Emperors of Chocolate: Inside the Secret World of Hershey and Mars, PB Max was discontinued due to the Mars family's hatred of peanut butter.[4]
References
|
||||||||
This entry is from Wikipedia, the leading user-contributed encyclopedia. It may not have been reviewed by professional editors (see full disclaimer)
