Peach
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Peach (airline)
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| Founded | February 2011 | |||
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| Commenced operations | 1 March 2012 | |||
| Hubs | Kansai International Airport (Osaka) | |||
| Fleet size | 3 | |||
| Destinations | 5 | |||
| Parent company | Peach Aviation Limited | |||
| Headquarters | Kansai International Airport, Izumisano, Japan | |||
| Key people | Shinichi Inoue, CEO | |||
| Website | flypeach.com | |||
Peach Aviation (ピーチ・アビエーション, Peach Aviation株式会社 Peach Aviation Kabushiki Kaisha, operating under the brand name Peach) is a low-cost airline based in Japan. Its head office is on the fifth floor of Kensetsu-to (建設棟 Kensetsu-tō) on the property of Kansai International Airport in Izumisano, Osaka Prefecture.[1][2]
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Contents
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History
Peach was formed in February 2011 as A&F Aviation, a joint venture between All Nippon Airways and First Eastern Investment Group. The company applied for an operating certificate in April 2011 and changed its name to Peach Aviation in May 2011.[3] Its shares are held in almost equal portions by ANA, FEIG and the Innovation Network Corporation of Japan (INCJ), with ANA holding a slightly larger share than the other two.[4]
To ensure the LCC model was followed in the set-up of Peach, ANA hired Mango Aviation Partners,[5] the LCC start-up experts on a 2 year contract to provide a team of people for key management positions
Peach's aircraft livery was designed by Neil Denari, and its crew uniforms by James Wilkie.[3] The airline is based at Kansai International Airport.[6]
In July 2011, Peach received 1,909 applications for its first class of ninety flight attendants.[7]
Its head office was at one time located on the third floor of Aeroplaza (エアロプラザ Earopuraza),[8] located on the property of Kansai International Airport in Tajiri, Sennan District, Osaka Prefecture.[9][10] On August 1, 2011, Peach announced that it was moving its operations office from Aeroplaza to Kensetsu-to.
The airline began scheduled flights on 1 March 2012. The airline's first flight was between Kansai and New Chitose Airport near Sapporo.[11][12]
Destinations
Peach has applied to offer service to the following destinations:[13]
East Asia
- Hong Kong
- Hong Kong – Hong Kong International Airport [begins 1 July 2012][14]
- Japan
- Taiwan
- Taipei – Taiwan Taoyuan International Airport [begins 30 September 2012][14]
CEO Shinichi Inoue commented in May 2011 that the airline is targeting 10 routes within its first five years, and is specifically planning to serve popular point-to-point markets within three to four hours of Kansai Airport, including major cities in China, Taiwan and South Korea and the resort markets of Guam and Saipan. Inoue also mentioned the possibility of Peach using less congested secondary airports to serve certain cities, such as using Saga Airport or Kitakyushu Airport to serve Fukuoka.[16] The airline announced that it plans to commence routes from Osaka-Kansai to Okianwa/Naha, Hong Kong, Taipei, and Seoul after the second quarter of 2012.[17]
Fleet
Peach plans to operate ten Airbus A320 aircraft in a 180-seat configuration. The aircraft are to be leased from GE Capital Aviation Services.[18] Peach's first Airbus A320 was delivered to its home base at Kansai International Airport in November 2011.[19]
| Aircraft | In fleet | Orders | Passengers |
|---|---|---|---|
| Airbus A320-214 | 3 | 7 | 180 |
Future A320 deliveries
| Year | Number of Aircraft |
|---|---|
| 2011 | 2 |
| 2012 | 6 |
| 2013 | 2 |
References
- ^ "Privacy Policy." Peach Aviation. Retrieved on July 23, 2011. "Peach Aviation Limited Kensetsu-to 5th floor, 1-Senshukuko-kita, Izumisano-shi, Osaka, Japan 549-8585" - Japanese: "〒549-8585 大阪府泉佐野市泉州空港北一番地 建設棟5階 Peach Aviation株式会社"
- ^ "About Us." Peach. Retrieved on November 1, 2011. "Izumisano-shi, Osaka, Japan 549-8585" Address in Japanese: "大阪府泉佐野市"
- ^ a b http://www.flypeach.com/wp-content/uploads/2011/05/110524-Press-Release-E.pdf
- ^ http://search.japantimes.co.jp/cgi-bin/nb20110525a1.html
- ^ http://www.mangoaviation.com/
- ^ Aoki, Mizuho, "New budget carrier Peach hopes to fly high, charge low", Japan Times, 14 June 2011, p. 8.
- ^ 格安航空ピーチ：ＣＡの公募倍率２１倍, Mainichi Shimbun, 23 July 2011.
- ^ "Privacy Policy." Peach Aviation. Retrieved on July 23, 2011. "Personal information desk Peach Aviation Limited Aeroplaza 3F, 1 Senshu-kuko-naka, Tajiricho, Sennan-gun, Osaka 549-8585, Japan" - Japanese: "〒549-8585 大阪府泉南郡田尻町泉州空港中1 番地エアロプラザ3F Peach Aviation株式会社 個人情報取り扱い担当行き"
- ^ "About Us." Peach. Retrieved on July 21, 2011. "Tajiri-cho, Sennangun, Osaka, Japan" Address in Japanese: "本社所在地 大阪府泉南郡田尻町"
- ^ "航空運送事業の許可について（Peach・Aviation 株式会社）." Ministry of Land, Infrastructure, Transport, and Tourism. July 7, 2011 (Heisei 23). Retrieved on July 21, 2011. "１．本社所在地 大阪府泉南郡田尻町泉州空港中１番地（関西空港内）"
- ^ Kyodo News, "Cut-rate carrier Peach starts flights", Japan Times, 2 March 2012, p. 6.
- ^ "Peach Aviation Moves Operations Office to New Location." Peach Aviation. August 1, 2011. Retrieved on November 2, 2011. Japanese press release: "本社オフィス移転のお知らせ."
- ^ http://www.flypeach.com/wp-content/uploads/2011/06/FAQ_JP_20110602.pdf
- ^ a b c http://www.flypeach.com/Portals/0/PressReleases/2012/20120209-Press-Release-E.pdf
- ^ a b c d http://www.flypeach.com/wp-content/uploads/2011/08/110823-Press-Release-E.pdf
- ^ ピーチアビエーション：関空ＬＣＣ、５年で１０路線 ＣＥＯ「海外は香港・台湾優先」, Mainichi Shimbun, 1 June 2011
- ^ http://www.flypeach.com/Portals/1/PressReleases/2012/20120112-Press-Release-E.pdf
- ^ SIA, Thai, ANA Launch New Carriers, Aviation Week
- ^ Title Japan’s Peach Aviation takes delivery of its first A320
External links
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