peerless

Peerless Motor Company

Former type	Automobile Manufacturing
Industry	Automotive
Genre	Luxury sedans, touring cars
Founded	1900
Defunct	1931
Headquarters	Cleveland, Ohio, United States
Area served	United States
Products	vehicles Automotive parts

Peerless was a United States automobile produced by the Peerless Motor Company of Cleveland, Ohio from 1900 to 1931. The company was known for building high-quality, precision luxury automobiles. Peerless' factory was located at 9400 Quincy Avenue in Cleveland. [1]

History

Peerless Motor Company factory, circa 1910s

Established in Cleveland in 1900, Peerless Motors began producing De Dion-Bouton "machines" under license from the French Company. At the time, Cleveland was the thriving center of automotive production in the United States. Peerless employed Barney Oldfield as a driver of its Green Dragon racecar; in early speed races Peerless proved the durability of the product and setting world speed records. Peerless was noted for its use of flat-plane crankshafts in its engine designs.

As the Peerless evolved, it, along with makes Packard and Pierce-Arrow, became known as the "Three-Ps of Motordom" (premium vehicles) in the United States.

Peerless' downfall was in its quality.^{[citation needed]} In the 1920s, the company was producing conservatively-styled vehicles that would last for ten or more years. Current Peerless owners held onto their cars, which ran very well; new money buyers of luxury cars were attracted to LaSalle, Packard, and the Studebaker President series.

End of production

Peerless emblem

In 1930-31, Peerless commissioned Murphy Body Works of Pasadena, California, to design what the company envisioned as its 1933 model. The task was assigned to a young Frank Hershey. Hershey's design for Peerless was a remarkably clean, elegant vehicle, powered by the company's planned V16 engine.

Just as the car was ready to be shipped back to Cleveland, the Board of Directors pulled Peerless out of the automobile business and reoriented the company to brew beer under the Carling Black Label brand. The last production model was 1932. Hershey's prototype was walled up in a room at the Peerless factory where it sat until the end of World War II. Hershey's prototype is now owned by the Crawford Auto-Aviation Museum in Cleveland.

The following Peerless vehicles are deemed "classic cars" by the Classic Car Club of America (CCCA): 1925 Series 67; 1926 — 1928 Series 69; 1930-1 Custom 8 and the 1932 Deluxe Custom 8. However, all Peerless vehicles are considered collectible.

Gallery of selected models

Main gallery of images: Commons:Category:Peerless vehicles

1912 Peerless Model 36 with right-hand drive

Peerless Model 56 7-Passenger Touring 1917

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The Peerless Motor Car Company - 1905

References

• Kimes, Beverly R., Editor. Clark, Henry A. (1996). The Standard Catalog of American Cars 1805-1945. Kraus Publications. ISBN 0-87341-428-4. 
• Howell, James W. and Hershey, Hershey Franklin Q. Franklin Q. Hershey's Murphy-Bodied Peerless V-16 Prototype Collectible Automobile, Volume 12, Number 4, December 1995. pp. 56–63.

External links

Wikimedia Commons has media related to: Peerless vehicles

• Peerless forum, how to, and parts
• Peerless Motor Car Co. entry from the Encyclopedia of Cleveland History